The Rise of the New East Business Strategies for Success in a World
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simp
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10.1057/9781137370068 - The Rise of the New East, Ben Simpfendorfer
Copyright material from www.palgraveconnect.com - licensed to Kainan University - PalgraveConnect - 2016-04-14
The Rise of the New East
Copyright material from www.palgraveconnect.com - licensed to Kainan University - PalgraveConnect - 2016-04-14
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10.1057/9781137370068 - The Rise of the New East, Ben Simpfendorfer
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Business Strategies for Success in a World of Increasing Complexity
Ben Simpfendorfer
10.1057/9781137370068 - The Rise of the New East, Ben Simpfendorfer
Copyright material from www.palgraveconnect.com - licensed to Kainan University - PalgraveConnect - 2016-04-14
The Rise of the New East
All rights reserved. First published in 2014 by PALGRAVE MACMILLAN® in the U.S.—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–37005–1 Library of Congress Cataloging-in-Publication Data: Simpfendorfer, Ben. The rise of the new East : business strategies for success in a world of increasing complexity / Ben Simpfendorfer. pages cm ISBN 978–1–137–37005–1 (hardback) 1. East Asia—Commerce. 2. South Asia—Commerce. 3. East Asia— Foreign economic relations. 4. South Asia—Foreign economic relations. 5. East Asia—Economic conditions—21st century. 6. South Asia—Economic conditions—21st century. I. Title. HF3820.5.Z5S56 2014 330.95—dc23 A catalogue record of the book is available from the British Library. Design by Newgen Knowledge Works (P) Ltd., Chennai, India. First edition: June 2014 10 9 8 7 6 5 4 3 2 1 Printed in the United States of America.
10.1057/9781137370068 - The Rise of the New East, Ben Simpfendorfer
2014014605
Copyright material from www.palgraveconnect.com - licensed to Kainan University - PalgraveConnect - 2016-04-14
the rise of the new east Copyright © Ben Simpfendorfer, 2014.
10.1057/9781137370068 - The Rise of the New East, Ben Simpfendorfer
Copyright material from www.palgraveconnect.com - licensed to Kainan University - PalgraveConnect - 2016-04-14
To Julia, Alex, and Lucas
10.1057/9781137370068 - The Rise of the New East, Ben Simpfendorfer Copyright material from www.palgraveconnect.com - licensed to Kainan University - PalgraveConnect - 2016-04-14
Acknowledgments
ix
Introduction
1
1. The Rise of the East’s Middle Class: Selling to the Region’s New Consumers
7
2. The End of “Made in China”?: Major Changes Ahead for Manufacturing
29
3. Tapping into the Mu
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