The Shakespeare User Critical and Creative Appropriations in a Netwo

This innovative collection explores uses of Shakespeare in a wide variety of 21st century contexts, including business manuals, non-literary scholarship, database aggregation, social media, gaming, and creative criticism. Essays in this volume demonstrate

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Reproducing Shakespeare New Studies in Adaptation and Appropriation

Series Editors Thomas Cartelli English Department Muhlenberg College Allentown, PA, USA Katherine Rowe Smith College Northampton, MA, USA

Reproducing Shakespeare marks the turn in adaptation studies toward recontextualization, reformatting, and media convergence. It builds on two decades of growing interest in the “afterlife” of Shakespeare, showcasing some of the best new work of this kind currently being produced. The series addresses the repurposing of Shakespeare in different technical, cultural, and performance formats, emphasizing the uses and effects of Shakespearean texts in both national and global networks of reference and communication. Studies in this series pursue a deeper understanding of how and why cultures recycle their classic works, and of the media involved in negotiating these transactions. More information about this series at http://www.springer.com/series/14505

Valerie M. Fazel · Louise Geddes Editors

The Shakespeare User Critical and Creative Appropriations in a Networked Culture

Editors Valerie M. Fazel Department of English Arizona State University Tempe, AZ, USA

Louise Geddes English Department Adelphi University Garden City, NY, USA

Reproducing Shakespeare ISBN 978-3-319-61014-6 ISBN 978-3-319-61015-3  (eBook) DOI 10.1007/978-3-319-61015-3 Library of Congress Control Number: 2017944589 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover credit: Getty Images/DigitalVision Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Contents

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Introduction: The Shakespeare User 1 Valerie M. Fazel and Louis