The Trend Management Toolkit A Practical Guide to the Future
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companie
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“This book is truly inspirational. An excellent toolkit for anybody who needs to think about what the future will hold and prepare their business for it before it happens. It will help all its readers both to see and understand ‘the big picture’ and how we will evolve as people, consumers, and societies in a not so distant future.” John Carstensen, Head of Profession for Climate and Environment, UK Department for International Development “I’ve read this book with the utmost interest and found it not only a professionally useful but a personally captivating read as well. It offers plenty of food for thought and – what is more important – a methodology and a set of tools that really help to organize and orient the reflection process, be it individual or collective. The Trend Management Toolkit offers a rare combination of sharp insights, sound methodology, and effective tools. It will be of great help to companies when it comes to navigating the complexity of the future.” Fernando Gutiérrez, Director and Advisor to the Chairman and CEO, BBVA “To make our world a better and greener place, we need to work together for the common good. This book presents the business case for a balanced people, planet, purpose, and profit outlook – a sustainable business model that is close to my own heart. It is essential reading for anyone wishing to map out and create positive future scenarios.” Søren Hermansen, CEO, Samsø Energy Academy; TIME magazine Hero of the Environment 2008 “As we are living in a world where the amount of data is increasing dramatically, technology is developing at a speed never seen before, and the stress we are putting on environment and resources is coming to a tipping point – it is hard not to get confused. But with The Trend Management Toolkit we get sound help to navigate in this complex world.” Anders Eldrup, Former CEO, DONG Energy; Permanent Secretary, Danish Ministry of Finance
10.1057/9781137370099 - The Trend Management Toolkit, Anne Lise Kjaer
Copyright material from www.palgraveconnect.com - licensed to University of Sussex - PalgraveConnect - 2015-10-27
Praise for The Trend Management Toolkit
Henrik Fogh Rasmussen, Founder, Rasmussen Public Affairs “This inspiring and generous book cleverly explains how society has developed over the last 20 years and pulls all the complexity into an accessible tool that ensures strategic thinking. Dig in and choose what future you want to create – the business case is already argued thoroughly and the warmth and wit make it a captivating read. As both a toolbox and a summary of 20 years plus of professional
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