Theory on Exploring Acceptance and Adoption of Digital Textbooks: A Guide for the Book Publishing Industry
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Theory on Exploring Acceptance and Adoption of Digital Textbooks: A Guide for the Book Publishing Industry Wan Noor Azhar Wan Sulaiman1 · Siti Ezaleila Mustafa1
© Springer Science+Business Media, LLC, part of Springer Nature 2020
Abstract An uncertain world due to the Covid-19 pandemic embarks the publishers to find the best solution when designing the digital textbook to meet the student’s new norms. Therefore, understanding the theories of user acceptance and adoption of technology is very critical. Thus, this study aimed to analyze the existing literature on the theory used for exploring the acceptance and adoption of digital textbooks among students. Thirty-two studies guided by PRISMA’s statement of Preferred Reporting Articles for Systematic Reviews and Meta-Analysis were acknowledged for the systematic evaluation of Scopus and Web of Science databases. This work provided two main contributions. First, the study delivered condensed information on the theory used in the acceptance and adoption of digital textbook usage which will guide the publishers to consider when designing the digital textbook. Second, the results provided insights into the relevance of a new aspect for future research in the digital textbook context. Keywords Digital textbook · Acceptance and adoption · Theory · Systematic review
Introduction In the world, almost countries have implemented various containment measures to break the coronavirus’s infection chain (Covid-19), such as lockdown measures or Movement Control Order (MCO) [1]. The pandemic of Covid-19 triggered a VUCA (volatility, uncertainty, complexity, and ambiguity) world as well, which has a massive impact on the human behavior and economic sector, including the publishing industry. The condition also leads to the temporarily closing of the educational institution encompassing elementary to high school to university [2, 3]. The situation made the digital learning material emerge as the critical element * Wan Noor Azhar Wan Sulaiman [email protected] 1
Department of Media and Communication Studies, Faculty of Arts and Sciences, University of Malaya, 50603 Kuala Lumpur, Malaysia
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Vol.:(0123456789)
Publishing Research Quarterly
in delivering the knowledge to the student, including digital textbooks. Therefore, the publishers who are involved in digital textbook publishing have to understand the theory and variables or factors that will influence human behavior in adopting and accepting digital textbook, to satisfy the students’ needs. In tandem with the rapid growth of technology and the emerging of Covid19 pandemic, user behavior has highlighted to face a new norm which influence in adopting and accepting of new technologies. When accepting new technology, multiple variables, such as technical availability, comfort, consumer needs, safety, and usability [4–6], influence the user. Various new technology scenarios, including mobile games [7], virtual libraries [8], and e-learning [9, 10], have been discussed in the last decade to illustrate how consumers have appr
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