Study on Factors of Affecting the Acceptance and Adoption of Smartphone
Purpose—The purpose of this study is to investigate human motivations affecting an adoption decision for smart phones about the active and passive acceptance. Methodology—This study relies on a stratified quota–sampling technique to recruit respondents in
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Study on Factors of Affecting the Acceptance and Adoption of Smartphone Yu-Ting Huang and Yi-Hsiang Chen
Abstract Purpose—The purpose of this study is to investigate human motivations affecting an adoption decision for smart phones about the active and passive acceptance. Methodology—This study relies on a stratified quota–sampling technique to recruit respondents in quantitative survey. Reliability analysis was first undertaken to assess the factor structure followed by t-test. Findings—The results indicate that: (1) Gender has no obvious influence in active or passive acceptance of smart phones. (2) Systems of Smartphone have obvious difference in active and passive acceptance of smart phones, and iOS users (i.e. phone) are actively accepted, and Android system users are passively accepted. (3) Research limitations/implications—Findings suggest that the best approach to target iOS system users is to identify methods to increasing work efficiency, and to target android system users by peer powers. Keywords Smartphone
Technology acceptance smartphone (TAM) Gender
76.1 Introduction The increasing number of people has accepted that using mobile device such as personal digital assistants (PDA) to integrate a diversity of applications via Internet or wireless technology in their daily life, the Smartphone, which is especially popular in young generation and businessman could be used more often
Y.-T. Huang (&) Y.-H. Chen Department of Marketing, Griffith University, 170 Kessels Road, Nathan, Qld, Australia 4111 e-mail: [email protected]
Y. Yang and M. Ma (eds.), Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 5, Lecture Notes in Electrical Engineering 227, DOI: 10.1007/978-3-642-35398-7_76, Ó Springer-Verlag Berlin Heidelberg 2013
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than before [1]. Moreover, 1.2 billion of smartphone users appear to exist in the end of 2011. The usage of smartphones increased 36 % from 2010 to 2011, and it is forecasted that it will keep increasing in the next decade. In Australia, almost 83 % of smartphone users obtained information and used some applications via broadband [2]. On the other hand, a large number of people believe that there are some differences of using technologic products between different genders [3]. As a result, this study seeks to identify the extent of adoption of smartphones in different genders. The technology acceptance model (TAM) is thus used to investigate in active (internal) acceptance factor in perceived usefulness (PU), perceived ease of use (PEOU), and other passive (external) factors. In other words, this study focuses on the adoption of smartphones in active and passive acceptance for different genders and systems of smartphones. Moreover, the outcomes enable people to comprehend the reason that most people accept smartphones and proposed some implementations to engage smartphone users’ behaviours as well [4].
76.2 Literature Review Since smartphones are used frequently, and numerous
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