Thirty Years of Political Campaigning in Central and Eastern Europe
This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation
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Thirty Years of Political Campaigning in Central and Eastern Europe Edited by Otto Eibl · Miloš Gregor
Political Campaigning and Communication Series Editor Darren G. Lilleker Bournemouth University Bournemouth, UK
The series explores themes relating to how political organisations promote themselves and how citizens interpret and respond to their tactics. Politics is here defined broadly as any activities designed to have an impact on public policy. The scope of the series thus covers election campaigns, as well as pressure group campaigns, lobbying, and campaigns instigated by social and citizen movements. Research included in the series might focus on the latest strategies and tactics within political marketing and campaigning, covering topics such as the strategic use of legacy, digital and social media, the use of big data and analytics for targeting citizens, and the use of manipulative tactics and disinformation. Furthermore, as campaigns are an important interface between the institutions of power and citizens, they present opportunities to examine their impact in engaging, involving and mobilizing citizens. Areas of focus might include attitudes and voting behavior, political polarization and the campaign environment, public discourse around campaigns, and the psychologies underpinning civil society and protest movements. Works may take a narrow or broad perspective. Single-nation case studies of one specific campaign and comparative cross-national or temporal studies are equally welcome. The series also welcomes themed edited collections which explore a central set of research questions. For an informal discussion for a book in the series, please contact the series editor Darren Lilleker ([email protected]), or Anne Birchley-Brun ([email protected]). More information about this series at http://www.palgrave.com/gp/series/14546
Otto Eibl • Miloš Gregor Editors
Thirty Years of Political Campaigning in Central and Eastern Europe
Editors Otto Eibl Department of Political Science Masaryk University Brno, Czech Republic
Miloš Gregor Department of Political Science Masaryk University Brno, Czech Republic
ISSN 2662-589X ISSN 2662-5903 (electronic) Political Campaigning and Communication ISBN 978-3-030-27692-8 ISBN 978-3-030-27693-5 (eBook) https://doi.org/10.1007/978-3-030-27693-5 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in th
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