Trade Competitiveness and Logistics Challenges in Asia
In today’s competitive business environment, the ability of a firm or a network of firms to distribute goods and services to the final market quickly and at minimum cost is often the difference between securing a profit and suffering a loss. Currently, th
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Mark Goh Associate Professor, Department of Decision Sciences, The Logistics Institute – Asia Pacific and NUS Business School, Singapore Luo Lei Assistant Professor, Xi‘an Jiaotong School of Management, China Robert de Souza Executive Director, The Logistics Institute – Asia Pacific, Singapore
Prof. Dr. Mark Goh Goh is with the Department of Decision Sciences, School of Business, NUS. He holds a Ph.D. from the University of Adelaide. In the National University of Singapore, he holds the appointments of Director (Industry Research) at The Logistics Institute – Asia Pacific and was a Program Director of the PennState NUS Logistics Management Program. He has worked for numerous outstanding logistics institutes worldwide. His other professional affiliations include memberships of INFORMS, and the Academy of International Business. He has been involved in executive training for various key organisations in Singapore. Goh has also acted as a consultant to organisations. He is currently on the editorial board of distinguished Journals.
Dr. Luo Lei Lei is an assistant professor with the Xi‘an Jiaotong University, School of Management. She obtained her Phd from the NUS Business School.
Prof. Dr. Robert de Souza De Souza is the Executive Director of The Logistics Institute – Asia Pacific (TLI – Asia Pacific). He is a Chartered Engineer and a distinguished writer, speaker, consultant and advisor in the area of supply chain management. Prior to this appointment, effective May 1st 2004, de Souza served as Deputy Executive Director (Industry) and IT Director at TLI – Asia Pacific. Previously, de Souza was Executive Vice President (Asia Pacific) for V3 Systems. His extensive tenure in the industry also includes serving as the Corporate Senior Vice President and Global Chief Knowledge Officer at Viewlocity Inc. and co-founder, Vice Chairman and CEO of SC21 Pte, Ltd. He has worked for numerous outstanding logistics institutes worldwide. De Souza is a member of the Editorial Boards of distinguished journals.
Trade Competitiveness and Logistics Challenges in Asia Mark Goh / Luo Lei / Robert de Souza
Introduction In today’s competitive business environment, the ability of a firm or a network of firms to distribute goods and services to the final market quickly and at minimum cost is often the difference between securing a profi t and suffering a loss. Currently, the global cost of logistics is estimated at around USD 3.5 trillion and the average cost of logistics and movement is estimated to be about 21% of the selling price of a product respectively (http:// www.bangkokbank.com/download/Update_The_Logistics_Business_EN.pdf). There are two basic measures of logistics performance: cost to serve and time to value (this is often interpreted as service quality). At the macro-economic level, logistics cost as a percentage of GDP is generally used to measure and calibrate a country’s logistics efficiency and hence competitiveness in trade. For the advanced industrialized nations such as the U.S., the U.K., and Japan, logistics cost typically for
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