Transcending Cultural Frontiers Practices, Challenges, and Strategy
This book focuses on the cultural challenges often faced by international managers and global business operations. In the last few decades, the world has witnessed unprecedented economic turmoil, volatility, and uncertainty which has altered the political
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Transcending Cultural Frontiers Practices, Challenges, and Strategy for International Business
Transcending Cultural Frontiers
Norhayati Zakaria Asmat-Nizam Abdul-Talib Andrea Amelinckx •
Editors
Transcending Cultural Frontiers Practices, Challenges, and Strategy for International Business
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•
Editors Norhayati Zakaria Faculty of Business University of Wollongong in Dubai Dubai, United Arab Emirates
Asmat-Nizam Abdul-Talib Othman Yeop Abdullah Graduate School of Business Universiti Utara Malaysia Sintok, Kedah, Malaysia
Andrea Amelinckx Dhillon School of Business University of Lethbridge Lethbridge, AB, Canada
ISBN 978-981-15-4453-8 ISBN 978-981-15-4454-5 https://doi.org/10.1007/978-981-15-4454-5
(eBook)
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Foreword
I was quite pleased when I discovered that Prof. Zakaria and her colleagues were convening a team of scholars to develop an edited book examining cross-cultural issues in international business, and I was thrilled when I was asked to contribute this foreword to the text. On the surface, it does seem like a strange time to propose a book on cultural boundaries. After a long spell of integration, the world seems tired of globalization. Now, we face a contraction of global interaction, and social pressures have made the world a bit larger due to the increases in nationalism that is prevalent around the globe. However, I would contend that the timing of the book is perfect for just such a setting. Because global business has been the norm, the environment has been if not friendly, at least forgiving, for those entering into the global business arena. Now, in
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