Turkish Multinationals Market Entry and Post-Acquisition Strategy
This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within
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Turkish Multinationals Market Entry and Post-Acquisition Strategy Yuksel Ayden, Mehmet Demirbag, and Ekrem Tatoglu
Palgrave Studies of Internationalization in Emerging Markets Series editors Marin Marinov Aalborg University Aalborg, Denmark Svetla Marinova Aalborg University Aalborg, Denmark
Emerging market nations such as Russia, Brazil, China, South Africa and India as well as Eastern European territories, are in the process of changes and growth that require specific study and attention. The international business strategies employed in these territories target new opportunities, the study of which provides scholars the opportunity to evolve international business theory. Covering three main themes - international business, management and marketing – Palgrave Studies of Internationalization in Emerging Markets will encompass a multiplicity of topics. Examining the new ways in which firms from emerging economies develop and implement their internationalization strategy, as well as their management and marketing strategies, the series will encompass specific issues such as social entrepreneurship, operations and regional specifics of internationalization. Looking closer at the specifics underlying the development of emerging market nations and their firms, this series aims to shed light on the current and future issues associated with the challenges and opportunities offered by the varying contexts of emerging markets. More information about this series at http://www.springer.com/series/15456
Yuksel Ayden • Mehmet Demirbag Ekrem Tatoglu
Turkish Multinationals Market Entry and Post-Acquisition Strategy
Yuksel Ayden Fatih University Buyukcekmece, Turkey
Mehmet Demirbag University of Essex Southend-on-Sea, UK
Ekrem Tatoglu Ibn Haldun University Basaksehir, Turkey
Palgrave Studies of Internationalization in Emerging Markets ISBN 978-3-319-57293-2 ISBN 978-3-319-57294-9 (eBook) DOI 10.1007/978-3-319-57294-9 Library of Congress Control Number: 2017948168 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expre
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