Web Mining and Social Networking Techniques and Applications

This book examines the techniques and applications involved in the Web Mining, Web Personalization and Recommendation and Web Community Analysis domains, including a detailed presentation of the principles, developed algorithms, and systems of the researc

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Web Information Systems Engineering and Internet Technologies Book Series Series Editor: Yanchun Zhang, Victoria University, Australia

Editorial Board: Robin Chen, AT&T Umeshwar Dayal, HP Arun Iyengar, IBM Keith Jeffery, Rutherford Appleton Lab Xiaohua Jia, City University of Hong Kong Yahiko Kambayashi† Kyoto University Masaru Kitsuregawa, Tokyo University Qing Li, City University of Hong Kong Philip Yu, IBM Hongjun Lu, HKUST John Mylopoulos, University of Toronto Erich Neuhold, IPSI Tamer Ozsu, Waterloo University Maria Orlowska, DSTC Gultekin Ozsoyoglu, Case Western Reserve University Michael Papazoglou, Tilburg University Marek Rusinkiewicz, Telcordia Technology Stefano Spaccapietra, EPFL Vijay Varadharajan, Macquarie University Marianne Winslett, University of Illinois at Urbana-Champaign Xiaofang Zhou, University of Queensland

For more titles in this series, please visit www.springer.com/series/6970

Semistructured Database Design by Tok Wang Ling, Mong Li Lee, Gillian Dobbie ISBN 0-378-23567-1 Web Content Delivery edited by Xueyan Tang, Jianliang Xu and Samuel T. Chanson ISBN 978-0-387-24356-6

Web Information Extraction and Integration by Marek Kowalkiewicz, Maria E. Orlowska, Tomasz Kaczmarek and Witold Abramowicz ISBN 978-0-387-72769-1 FORTHCOMING

Guandong Xu • Yanchun Zhang • Lin Li

Web Mining and Social Networking Techniques and Applications

1C

Guandong Xu Centre for Applied Informatics School of Engineering & Science Victoria University PO Box 14428, Melbourne VIC 8001, Australia [email protected]

Lin Li School of Computer Science & Technology Wuhan University of Technology Wuhan Hubei 430070 China [email protected]

Yanchun Zhang Centre for Applied Informatics School of Engineering & Science Victoria University PO Box 14428, Melbourne VIC 8001, Australia [email protected]

ISBN 978-1-4419-7734-2 e-ISBN 978-1-4419-7735-9 DOI 10.1007/978-1-4419-7735-9 Springer New York Dordrecht Heidelberg London Library of Congress Control Number: 2010938217 © Springer Science+Business Media, LLC 2011 All rights reserved. This work may not be translated or copied in whole or in part without the written permission of the publisher (Springer Science+Business Media, LLC, 233 Spring Street, New York, NY 10013, USA), except for brief excerpts in connection with reviews or scholarly analysis. Use in connection with any form of information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed is forbidden. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)

Dedication to ———————————— To Feixue and Jack From Guandong ———————————— To Jinli and Dana From Yanchun ———————————— To Jie From Lin

Preface

World Wide Web has become very popular