What Sustainable Entrepreneurship Looks Like: An Exploratory Study from a Student Perspective

Despite growing interest in social, green, and sustainable entrepreneurship, there are few education and training programmes that address the needs of sustainably motivated individuals. This chapter reports the results of a study of 36 students who have t

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What Sustainable Entrepreneurship Looks Like: An Exploratory Study from a Student Perspective Katia Richomme-Huet and Julien de Freyman

Abstract

Despite growing interest in social, green, and sustainable entrepreneurship, there are few education and training programmes that address the needs of sustainably motivated individuals. This chapter reports the results of a study of 36 students who have taken a course on ‘Entrepreneurship, the green economy, and corporate social responsibility’. The study identifies a significant gap in this new training and the perception of the students in their capacity as potential sustainable entrepreneurs.

7.1

Introduction

Entrepreneurship can make the world a better place (Wiklund et al. 2011), developing ‘social and environmental equity’ (Hopwood et al. 2005, p. 49). In line with this conviction, many scholars consider entrepreneurs as the drivers of the next industrial revolution that will bring a more sustainable future, and they coin new terms such as

K. Richomme-Huet (&) Domaine de Luminy, BP 921, Kedge Business School, Rue Antoine Bourdelle, 13288 Marseille cedex 9, Marseille, France e-mail: [email protected] J. de Freyman Campus Brossolette, BP 710, Groupe ESC Troyes, 217 avenue Pierre Brossolette, 10002 Troyes Cedex, Troyes, France e-mail: [email protected]

A. Lundström et al. (eds.), Social Entrepreneurship, International Studies in Entrepreneurship, DOI: 10.1007/978-3-319-01396-1_7,  Springer International Publishing Switzerland 2014

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K. Richomme-Huet and J. de Freyman

sustainable entrepreneurship (Dean and McMullen 2007), green entrepreneurship (Berle 1991), environmental entrepreneurship (Anderson and Leal 2001; Dean and McMullen 2007; Keogh and Polonsky 1998), ecopreneuring (Bennett 1991; Blue 1990; Schaper 2002), and social entrepreneurship (Dees 2001). (Pacheco et al. 2009, p. 464)

These different fields of entrepreneurship research are still in their infancy, and suffer from a lack of theory and definitions, which sometimes leads to overlapping, but they are challenging and offer the opportunity to rethink central concepts and assumptions (Mair and Martí 2006). Indeed, according to entrepreneurship scholars, some entrepreneurs are mission-driven and respond innovatively to social problems (Drucker 1990; Leadbeater 1997; Dees 1998; Mort et al. 2003; Drayton 2002; Alvord et al. 2004; Austin et al. 2006; Mair and Martí 2006). Others are more concerned with adding green value, gained from environmental issues and imperatives (Bennett 1991; Berle 1991; Isaak 1997; Schaper 2002; de Bruin and Lewis 2005; Schaltegger 2002; Ndubisi and Nair 2009). More recently, a new type of entrepreneur emerged, in line with sustainable development and its triple bottom line (the balancing of social, economic, and environmental perspectives), called the sustainable entrepreneur (Dean and McMullen 2007; Cohen and Winn 2007; Shepherd et al. 2011). This concept provides a new challenge for those pushing for sustainable development in the twenty-fir