Wine and Tourism A Strategic Segment for Sustainable Economic Develo
The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism
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Tourism
A Strategic Segment for Sustainable Economic Development
Wine and Tourism
Marta Peris-Ortiz María de la Cruz Del Río Rama Carlos Rueda-Armengot Editors
Wine and Tourism A Strategic Segment for Sustainable Economic Development
Editors Marta Peris-Ortiz Department of Business Administration Universitat Politècnica de València, Technical University of Valencia Valencia, Spain
María de la Cruz del Río Rama Business Organization and Marketing Faculty of Business Science & Tourism University of Vigo Campus of Ourense Ourense, Spain
Carlos Rueda-Armengot Department of Business Administration Universitat Politècnica de València, Technical University of Valencia Valencia, Spain
ISBN 978-3-319-18856-0 ISBN 978-3-319-18857-7 DOI 10.1007/978-3-319-18857-7
(eBook)
Library of Congress Control Number: 2015958525 Springer Cham Heidelberg New York Dordrecht London © Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
Foreword
As Chap. 2 reminds pertinently, wine tourism has existed since the 1950s—with the first wine road created in Alsace, France, in 1953—but this sector has exponentially grown in Europe since the 1990s. Wine tourism has become during the last decades a major marketing asset for winemakers, and it is generating a new type of travel package in tourist-driven areas. Several reasons, related both to offer and demand, contributed to the recent development of wine tourism. New “wine destinations” developed as: 1. A response of destinations to the visitor’s demand of a multidimensional experience which also integrates the wine tasting experience; 2. A result of tourists’ demand for genuineness and authenticity which gives a central place to the “terroir” and its products; 3. The importance for a destination of branding famous wines is able to convey (Champagne, Burgundy, and B
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