Rethinking Strategic Management Sustainable Strategizing for Positiv
This book offers innovative ideas and frameworks for sustainable strategizing to advance business by scaling-up its positive impact, which is so urgently needed at this time in the 21st century. It shows practitioners how to effectively deal with socio-ec
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Thomas Wunder Editor
Rethinking Strategic Management Sustainable Strategizing for Positive Impact
CSR, Sustainability, Ethics & Governance Series Editors Samuel O. Idowu, London Metropolitan University, London, UK René Schmidpeter, Cologne Business School, Cologne, Germany
More information about this series at http://www.springer.com/series/11565
Thomas Wunder Editor
Rethinking Strategic Management Sustainable Strategizing for Positive Impact
Editor Thomas Wunder Neu-Ulm University of Applied Sciences Neu-Ulm, Germany
ISSN 2196-7075 ISSN 2196-7083 (electronic) CSR, Sustainability, Ethics & Governance ISBN 978-3-030-06012-1 ISBN 978-3-030-06014-5 (eBook) https://doi.org/10.1007/978-3-030-06014-5 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To our children
Foreword by Pratima (Tima) Bansal
What Is Sustainable Development in an Age of Disruption? I began my sustainability journey in the 1990s when I was completing my doctoral work at the University of Oxford. It was the very early days of sustainability and not yet a movement. What was most remarkable about its discussion in business schools was that there was so little. Most business school professors often assumed sustainable development was antithetical to business or simply irrelevant. Those of us who were talking about sustainability often simply used the same words and applied the same logic of corporate social responsibility and corporate strategy. Managers and academics alike argued that corporations should pursue sustainable development because it was the “right thing to do” or to deflect stakeholder backlash. In these early days, I conceptualized sustainability as the three pillars (soc
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