Acceptability of Personal Mobility Vehicles to Public in Japan: Results of Social Trial in Toyota City
Many challenges have to be dealt with to create and maintain a low-carbon transport society. One representative technological innovation that is being considered to assist in achieving this goal is a personal mobility vehicle (PMV). A key factor in succes
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Acceptability of Personal Mobility Vehicles to Public in Japan: Results of Social Trial in Toyota City Ryosuke Ando, Ang Li, Yasuhide Nishihori, and Noriyasu Kachi
Abstract Many challenges have to be dealt with to create and maintain a lowcarbon transport society. One representative technological innovation that is being considered to assist in achieving this goal is a personal mobility vehicle (PMV). A key factor in successfully introducing PMVs for use in the future is understanding social acceptability, i.e., whether the public will accept the new transport innovation. The goal of this study is to gain an understanding of the basic attitudes of the general public toward PMVs and the significant sociopsychological factors that influence the acceptance of PMVs by society. A brief overview of studies pertaining to PMVs is presented. A trial held in the city of Toyota is summarized, and the sociodemographic characteristics of the respondents are analyzed. The intended uses of PMVs are examined using principal component analysis and type I quantification theory, and the empirical results are discussed. Conclusions are drawn, and suggestions for further study are made. Keywords Personal mobility vehicles (PMV) • Acceptability • Social trial • Toyota • Citizens’ attitudes
R. Ando (*) • N. Kachi Research Department, Toyota Transportation Research Institute, Wakamiya-cho 1-1, Toyota, Aichi 471-0026, Japan e-mail: [email protected]; [email protected] A. Li Urban Transport Center, Ministry of Housing and Urban–Rural Development, No. 9 San Li He Road, Hai Dian District, Beijing 100037, China e-mail: [email protected] Y. Nishihori Chubu Branch, Chuo Fukken Consultants Co. Ltd, Front Tower Bldg., Nishiki 2-3-4, Nagoya 460-0003, Japan e-mail: [email protected] M. Kawakami et al. (eds.), Spatial Planning and Sustainable Development: Approaches 213 for Achieving Sustainable Urban Form in Asian Cities, Strategies for Sustainability, DOI 10.1007/978-94-007-5922-0_12, # Springer Science+Business Media Dordrecht 2013
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Introduction
Ohta (2008) notes that many challenges have to be dealt with to ensure sustainable transport. The issues, summarized in Table 12.1, can be divided into three categories: environmental, economic, and social issues. In the environmental category, it has been recognized that local air pollution is caused by an increase in vehicular emissions, while global warming is being aggravated by CO2 emissions. In addition, waste of energy and resources is being caused by the consumption of fossil fuel, e.g., gasoline. Furthermore, another pressing concern is that road accidents are one of the principal culprits posing a danger to human life and health. Moreover, it has been accepted that a lifestyle of overdependence on motor vehicle results in some health problems. Regarding the economic category, traffic congestion decreases personal efficiency, and a decrease in the users of public transportation system, such as railways and buses, and management deterioration can lead to the degr
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