Riding personal mobility vehicles on the road: an analysis of the intentions of Chinese users
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ORIGINAL ARTICLE
Riding personal mobility vehicles on the road: an analysis of the intentions of Chinese users Zhenhua Yu1 · Zhongxiang Feng2 · Kang Jiang2 · Zhipeng Huang2 · Zhiwei Yang2 Received: 26 September 2019 / Accepted: 22 November 2019 © Springer-Verlag London Ltd., part of Springer Nature 2019
Abstract In China, there are no road rights for personal mobility vehicles (PMVs), but sales of PMVs in China are rapidly increasing, and at present, a large group of PMV users has been formed. Research on the demand and intentions of PMV users holds great significance for road safety and policy formulation. This research adopts an online questionnaire based on the unified theory of acceptance and use of technology model and introduces perceived risk, product satisfaction, and policy measures to construct a model of the impact mechanism of user intentions to ride PMVs on the road. First, a questionnaire survey was conducted among 418 PMV users in China, and the factors affecting their intentions to ride PMVs on the road were analyzed through structural equation modeling (SEM). The results from analyzing the questionnaires show that performance expectancy, effort expectancy, social influence, perceived risk and policy measures have a significant positive impact on user intentions to ride PMVs on the road. However, product satisfaction has no significant impact on user intentions to ride PMVs on the road, but through risk perception, it has a mediating effect on user intentions. In addition, there are four adjustment variables: gender, age, educational level and experience witnessing others riding PMVs on the road. The results of multigroup SEM analysis show that there are significant differences in the path of user intentions to ride PMVs on the road. Second, compared with other surveys obtained from the Internet among 307 non-users and non-owners of PMVs, there are significant differences in perceived risk, policy measures and intentions to ride PMVs on the road. Implications for policymaking and suggestions for future research are discussed. Keywords Personal mobility vehicles · UTAUT · On the road · Structural equation model (SEM)
1 Introduction In the face of increasing travel demand, the number of motor vehicles in China is increasing rapidly, but this increase is resulting in serious traffic congestion. At the same time, in urban traffic, roads are cut off, pedestrian roads are not coherent, and the unfriendly design of transit traffic reduces the convenience of pedestrian traffic (Campbell et al. 2016; Martin and Shaheen 2014). As a solution to the “first kilometer” and “last kilometer” problems, personal mobility * Kang Jiang [email protected] 1
School of Mechanical Engineering, Hefei University of Technology, Hefei 230009, Anhui, People’s Republic of China
School of Automotive and Traffic Engineering, Hefei University of Technology, Hefei 230009, Anhui, People’s Republic of China
2
vehicles (PMVs) are considered a means of increasing pedestrian mobility and accessibility (Iryo et al. 2013).
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