Advances in Advertising Research VIII Challenges in an Age of Dis-En
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in soci
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Vesna Zabkar Martin Eisend Editors
Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement
European Advertising Academy
Executive Board Members: P. De Pelsmacker, Antwerp, Belgium M. Eisend, Frankfurt an der Oder, Germany S. Diehl, Klagenfurt, Austria T. Langner, Wuppertal, Germany S. Rosengren, Stockholm, Sweden H. Voorveld, Amsterdam, The Netherlands S. Boerman, Amsterdam, The Netherlands V. Zabkar, Ljubljana, Slovenia
The objective of the European Advertising Academy (EAA) is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field. Executive Board Members: Prof. Patrick De Pelsmacker University of Antwerp, Belgium Prof. Martin Eisend Europa-Universität Viadrina Frankfurt an der Oder Germany
Prof. Sara Rosengren Stockholm School of Economics Sweden Prof. Hilde Voorveld University of Amsterdam The Netherlands
Prof. Sandra Diehl Alpen-Adria-Universität Klagenfurt Austria
Dr. Sophie Boerman University of Amsterdam The Netherlands
Prof. Tobias Langner Bergische Universität Wuppertal Germany
Prof. Vesna Zabkar University of Ljubljana Slovenia
More information about this series at http://www.springer.com/series/12465
Vesna Zabkar · Martin Eisend (Eds.)
Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement
Editors Vesna Zabkar Ljubljana, Slovenia
Martin Eisend Frankfurt (Oder), Germany
European Advertising Academy ISBN 978-3-658-18731-6 (eBook) ISBN 978-3-658-18730-9 DOI 10.1007/978-3-658-18731-6 Library of Congress Control Number: 2017944624 Springer Gabler © Springer Fachmedien Wiesbaden GmbH 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nature The registered company is Spring
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