Understanding Luxury Fashion From Emotions to Brand Building
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxur
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Understanding Luxury Fashion From Emotions to Brand Building Edited by Isabel Cantista · Teresa Sádaba
Palgrave Advances in Luxury
Series Editors Paurav Shukla Southampton Business School University of Southampton Southampton, UK Jaywant Singh Kingston Business School Kingston University Kingston Upon Thames, UK
The field of luxury studies increasingly encompasses a variety of perspectives not just limited to marketing and brand management. In recent times, a host of novel and topical issues on luxury such as sustainability, counterfeiting, emulation and consumption trends have gained prominence which draw on the fields of entrepreneurship, sociology, psychology and operations. Examining international trends from China, Asia, Europe, North America and the MENA region, Palgrave Advances in Luxury is the first series dedicated to this complex issue. Including multiple perspectives whilst being very much grounded in business, its aim is to offer an integrated picture of the management environment in which luxury operates. It explores the newer debates relating to luxury consumption such as the signals used in expressing luxury, the socially divisive nature of luxury and the socio-economic segmentation that it brings. Filling a significant gap in our knowledge of this field, the series will help readers comprehend the significant management challenges unique to this construct. More information about this series at http://www.palgrave.com/gp/series/15396
Isabel Cantista · Teresa Sádaba Editors
Understanding Luxury Fashion From Emotions to Brand Building
Editors Isabel Cantista Lusíada University of Porto Porto, Portugal
Teresa Sádaba ISEM Fashion Business School Madrid, Spain
ISSN 2662-1061 ISSN 2662-107X (electronic) Palgrave Advances in Luxury ISBN 978-3-030-25653-1 ISBN 978-3-030-25654-8 (eBook) https://doi.org/10.1007/978-3-030-25654-8 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained here
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