Advertising Confluence: Transitioning Marketing Communications into Social Movements
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that an
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International Marketing and Management Research Series Editor: Dr. Anshu Saxena Arora, Savannah State University, Savannah, GA, USA Associate Editor: Jun Wu, Savannah State University, Savannah, GA, USA Copy Editor: Rebecca Setliff, Savannah State University, Savannah, GA, USA Editorial Assistant: William Proulx, MBA Student, Savannah State University, Savannah, GA, USA International Marketing and Management Research presents innovative ideas and new research on understanding the challenges confronting global business. Covering the breadth of international business, articles discuss human management, marketing, leadership, creativity, entrepreneurship. The economic, political, legal, sociocultural, and technological issues related to international business are also discussed. The series provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of global business and international management. It aims to foster the exchange of ideas on a range of important international subjects and to provide stimulus for research and the further development of international perspectives. The principal aim is to push back the boundaries of the thinking, theory, and practice in international business, global marketing, and management, and to provide a forum to explore these developments. The series publishes research based on theoretical explanations, methodological developments, and modeling. Books Appearing in This Series: Anshu Saxena Arora International Business Realisms Globalizing Locally Responsive and Internationally Connected Business Disciplines Global Logistics & International Business Education and Research Center (G-LIBER) Anshu Saxena Arora & John R. McIntyre Global Business Transcendence International Perspectives Across Developed and Emerging Economies Global Logistics & International Business Education and Research Center (G-LIBER) Anshu Saxena Arora & Sabine Bacouël-Jentjens Advertising Confluence Transitioning Marketing Communications into Social Movements Global Logistics & International Business Education and Research Center (G-LIBER) Editorial Review Board: John McIntyre, CIBER Director, Georgia Institute of Technology, Atlanta, GA, USA Mostafa Sarhan, Dean, College of Business Administration, Savannah State University, GA USA Christophe Crabot, Head of International Affairs, Nottingham Business School, Nottingham Trent University, Nottingham, UK Sabine Bacouël-Jentjens, Head of International Business & Management Program, ISC Paris Business School, Paris, France Mahesh S. Raisinghani, Associate Professor of CIS, TWU School of Management, Texas, USA Nicole Hartley, Lecturer of Marketing, University of Queensland Business School, University of Queensland, Brisbane, Australia DOI: 10.1057/9781137492265.0001
10.1057/9781137492265 - Advertising Confluence, Edited by Anshu Arora and Sabine Bacouël-Jentjens
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