African Youth Languages New Media, Performing Arts and Sociolinguis

This book showcases current research on language in new media, the performing arts and music in Africa, emphasising the role that youth play in language change and development. The authors demonstrate how the efforts of young people to throw off old colon

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E D I T E D BY

Ellen Hurst-Harosh & Fridah Kanana Erastus

African Youth Languages

Ellen Hurst-Harosh Fridah Kanana Erastus Editors

African Youth Languages New Media, Performing Arts and Sociolinguistic Development

Editors Ellen Hurst-Harosh Humanities Education Development Unit University of Cape Town Cape Town, South Africa

Fridah Kanana Erastus Department of English & Linguistics Kenyatta University Nairobi, Kenya

ISBN 978-3-319-64561-2    ISBN 978-3-319-64562-9 (eBook) https://doi.org/10.1007/978-3-319-64562-9 Library of Congress Control Number: 2017963133 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Front cover image ©Marco Livolsi, Alamy Cover design by Tjaša Krivec Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Contents

1 An Overview of African Youth Language Practices and Their Use in Social Media, Advertising and Creative Arts   1 Ellen Hurst-Harosh and Fridah Kanana Erastus Part 1  Social and Advertising Media

  13

2 Functions of Urban and Youth Language in the New Media: The Case of Sheng in Kenya  15 Fridah Kanana Erastus and Hilda Kebeya 3 View on the Updating of Nouchi Lexicon and Expressions  53 Akissi Béatrice Boutin and Jean-Claude Dodo 4 Social Media as an Extension of, and Negotiation Space for, a Community of Practice: A Comparison of Nouchi and Tsotsitaal  75 Roland Raoul Kouassi and Ellen Hurst-Harosh 5 The Use of Addressing Terms in Social Media: The Case of Cameroonian Youth Practices 103 Augustin Emmanuel Ebongue v

vi  Contents

  6 The Impact of Youth Language on Linguistic Landscapes in Kenya and Tanzania 123 Leonard Muaka   7 Creative Use o