Rhetorical Comparison of the Promotional Strategies Used in Performing Arts and Visual Arts Research Articles

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f the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015)

Proceedings of the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015)

Shahriman Zainal Abidin Rafeah Legino Harrinni Md Noor Verly Veto Vermol Rusmadiah Anwar Muhamad Fairus Kamaruzaman •



Editors

Proceedings of the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015)

123

Editors Shahriman Zainal Abidin Universiti Teknologi MARA Shah Alam Malaysia

Verly Veto Vermol Universiti Teknologi MARA Shah Alam Malaysia

Rafeah Legino Universiti Teknologi MARA Shah Alam Malaysia

Rusmadiah Anwar Universiti Teknologi MARA Shah Alam Malaysia

Harrinni Md Noor Universiti Teknologi MARA Shah Alam Malaysia

Muhamad Fairus Kamaruzaman Universiti Teknologi MARA Shah Alam Malaysia

ISBN 978-981-10-0235-9 DOI 10.1007/978-981-10-0237-3

ISBN 978-981-10-0237-3

(eBook)

Library of Congress Control Number: 2015957790 © Springer Science+Business Media Singapore 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by SpringerNature The registered company is Springer Science+Business Media Singapore Pte Ltd.

Contents

Creative Plan and Decision Choice of Semantic Differential Approach for Chair Design Aesthetic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Musdi Shanat The Conceptual Framework of Hydroxyapatite Fiber Structure by Slip-Casting Techniques . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Norhidayah Md. Zainuddin, Shahriman Zainal Abidin, Oskar Hasdinor Hassan and Rusmadiah Anwar Ceramic Art: An Introduction to MYP Curriculum Design for International Baccalaureate Visual Art . . . . . . . . . . . . . . . . . . . . . . Eilidh Isphahani Mohd Isphahani and Rusmadiah Anwar

1

13

21

Recognisability of Pictographs on Electrical Consumer Products . . . . . . Mohd Saipuddin Mohd Hasbullah and Shahriman Zainal Abidin

31

A Practical Design of