An Integration of Business Model Canvas on Prioritizing Strategy: Case Study of Small Scale Nontimber Forest Product (NT
- PDF / 673,665 Bytes
- 14 Pages / 439.37 x 666.142 pts Page_size
- 50 Downloads / 228 Views
An Integration of Business Model Canvas on Prioritizing Strategy: Case Study of Small Scale Nontimber Forest Product (NTFP) Enterprises in Indonesia Makkarennu1 · Asar Said Mahbub1 · Ridwan1 Accepted: 31 October 2020 © Steve Harrison, John Herbohn 2020
Abstract Nontimber forest products (NTFPs) are one of the forest products that can provide direct benefits to communities living around forests. Some of the most used NTFPs in Indonesia are the stems, leaves and fruit of candlenut trees. Candlenut fruit is widely used in the cosmetics, pharmaceuticals, and biodiesel industries and is generally used as a cooking ingredient in Indonesia. However, only a limited number of people or community groups manage the forests to increase their income from this business. The aim of this study is to identify business models to serve as the basis for developing alternative business model organizational plans for candlenut extraction. A case study approach was adopted, with in-depth interviews used to collect data. The integration of Business Model Canvas, SWOT Analysis, Internal Factor Evaluation and External Factor Evaluation matrix were used to determine alternative strategies. The results exhibit that the value proposition is the largest barrier for the improvement of these businesses. The Positioning Quadrant SWOT shows that internal factors (strengths and weaknesses) are low, indicating that the candlenut business position is internally weak. However, the scores of external factors (opportunities and threats) are higher implying that there is a great opportunity in the development of candlenut. The alternative strategies to develop candlenut business are to maintain relationships with customers and partners; increasing the quantity and quality of products through technology inputs, promotion, product diversification, and partnership with the government. Keywords Business model · Business model canvas · Candlenut · IFE-EFE · NTFPs · SWOT
* Makkarennu [email protected] Ridwan [email protected] 1
Faculty of Forestry, Hasanuddin University, Jl. Perintis Kemerdekaan Km. 10 Tamalanrea, Makassar 90245, Sulawesi Selatan, Indonesia
13
Vol.:(0123456789)
Makkarennu et al.
Introduction Over the last decade, interest in managing forests for nontimber forest products (NTFPs) has grown tremendously, yet very little is known about the materials collected, the people who collect them, or the enterprises that produce and market them (Chamberlain and Predny 2003). Millions of rural and urban dwellers across the world make use of a wide diversity of forest products to fulfill livelihood requirements ranging from direct household provisioning to cash income, cultural needs and as a fall back in times of emergency or a means for income diversification (Shackleton and Ndoye 2007; Stanley et al. 2012). In recent decades, with growing concern about conservation, rural poverty and sustainable development efforts have been made to bring NTFPs to the center of discourse (Arnold and Perez 2001). NTFPs management has been receivin
Data Loading...
