An Interdepartmental Survey of Medical Information Services: Evaluating the Impact of an Open House
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0092-861 5/2000 Copyright 0 2000 D N Information ~ Association Inc.
AN INTERDEPARTMENTAL SURVEY OF MEDICAL INFORMATION SERVICES: EVALUATING THE IMPACT OF AN OPEN HOUSE KBVINS. BYRNE,PHARMD Drug Information Resident, Medical Information Department
JULIEI. PAPAY,PHARMD Medical Information Associate, Medical Information Department
MICHAELH. AMES,PHD Senior Statistician, Medical Data Sciences Glaxo Wellcome Inc., Research Triangle Park, North Carolina
A survey was developed to evaluate how internal stakeholders at Glaxo Wellcome perceived the Medical Information Department before the department hosted an open house. The objective of the open house was to increase the visibility of the Medical Information Department by emphasizing its services. A postopen house survey was conducted to measure the impact of the open house by reassessing those perceptions. Approximately 1300 internal stakeholders were electronically mailed a survey prior to and again after the open house. The survey included a demographics section and questions regarding the services of medical information. A medical information open house was held at three different sites within the Research Triangle Park campus. Overall, the preopen house survey return rate was almost 20% (257) with a postopen house return rate of about 10% (125). Analysis of the surveys suggests that hosting an open house can raise awareness and change perceptions. Key Words: Medical information; Open house; Survey; Stakeholders; Perceptions
INTRODUCTION THE OF information at Glaxo Wellcome continues to evolve and expand to meet the service needs of both inter-
Presented in poster form at the DIA 1 lth Annual “Medical Communications Workshop,” Resident’s Poster Session, March 13, 2000. Washington, District of Columbia. Reprint address: Kevin S. Byrne, PharmD, 112Joel Court, Cary, NC 27513.
nal and external customers. In an effort to raise awareness of the function and value of the Medical Information Department, an open house event was planned. In order to measure the impact of hosting a medical information open house, a pre- and postsurvey was develoued to assess changes in the Derceptions of internal This tYPe of activity and survey assessing internal perceptions of a medical information department within the pharmaceutical industry has not been previously described.
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Ke‘vin S. Byrne. Julie 1. Papay, and Michael H. Ames
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METHODS Survey questions were developed based on the roles and responsibilities of the Medical Information Department (see Appendix A). Two additional questions were included in the postsurvey that asked if respondents attended the open house and if attending changed their perceptions. A brief demographics section asked the respondent to identify hisher departmenVdivision, current therapeutic area of support, primary product responsibility, length of employment with Glaxo Wellcome, awareness of the Medical Information Department, and how often he/ she had interacted with th
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