Asian Cultures and Contemporary Tourism

This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bri

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Elaine Chiao Ling Yang Catheryn Khoo-Lattimore Editors

Asian Cultures and Contemporary Tourism

Perspectives on Asian Tourism Series editors Catheryn Khoo-Lattimore Griffith University Nathan, Queensland, Australia Paolo Mura Taylor’s University Subang Jaya, Selangor, Malaysia

While a conspicuous body of knowledge about tourism in Asia is emerging, Western academic ontologies and epistemologies still represent the dominant voice within tourism circles. This series provides a platform to support Asian scholarly production and reveals the different aspects of Asian tourism and its intricate economic and socio-cultural trends. The books in this series are aimed to pave the way for a more integrated and multifaceted body of knowledge about Asian tourism. By doing so, they contribute to the idea that tourism, as both phenomenon and field of studies, should be more inclusive and disentangled from dominant (mainly Western) ways of knowing. More specifically, the series will fill gaps in knowledge with regard to: • the ontological, epistemological, and methodological assumptions behind Asian tourism research; • specific segments of the Asian tourist population, such as Asian women, Asian backpackers, Asian young tourists, Asian gay tourists, etc; •  specific types of tourism in Asia, such as film-induced tourism, adventure tourism, beauty tourism, religious tourism, etc; • Asian tourists’ experiences, patterns of behaviour, and constraints to travel; • Asian values that underpin operational, management, and marketing decisions in and/or on Asia (travel); • external factors that add to the complexities of Asian tourism studies. More information about this series at http://www.springer.com/series/15382

Elaine Chiao Ling Yang  •  Catheryn Khoo-Lattimore Editors

Asian Cultures and Contemporary Tourism

Editors Elaine Chiao Ling Yang Griffith University Nathan, Queensland, Australia

Catheryn Khoo-Lattimore Griffith University Nathan, Queensland, Australia

ISSN 2509-4203     ISSN 2509-4211 (electronic) Perspectives on Asian Tourism ISBN 978-981-10-7979-5    ISBN 978-981-10-7980-1 (eBook) https://doi.org/10.1007/978-981-10-7980-1 Library of Congress Control Number: 2018933175 © Springer Nature Singapore Pte Ltd. 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the