Assessment of tourism industry in Gondar City, Ethiopia
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Assessment of tourism industry in Gondar City, Ethiopia Maayii Tesfa Regassa . Zheng Xin
Accepted: 14 September 2020 Ó Springer Nature B.V. 2020
Abstract As a service sector, tourism played a significant role in changing the image of a country, improving and facilitating economic growth and development. The tourism sector in Ethiopia is at its early stage. It has become necessary to pay special attention and a thorough analysis of the number of local and international tourist arrival and revenue. Accordingly, the assessment of revenue and tourist flow is important to understand the trend in the tourism industry. Our study area is the Gondar city. We collected the data from 2003 to 2018 on local and international tourist arrival, and revenue generated from Gondar city administrative culture and tourism bureau. Customer satisfaction data on thirteen hotels located in Gondar city was collected from the available online database. We selected ms excel 2007 and SPSS 25 for descriptive statistical analysis and data preparation. Our result shows a relatively
increasing trend in both local tourist arrival and revenue except in 2006 and from 2014 to2017. The increase in the number of local and International tourist arrival does not accompanied by simultaneously increase in the revenue. Rather it showed up and downtrends during the study period. Hotel satisfaction concerning cleanness ranked higher for all evaluated hotels. The availability of free internet access ranked low except for one hotel. Though the number of tourist flow to Gondar city seems high, the revenue generated was insignificant. For better competitiveness and to increase the income from tourism industry improvement of tourism service and facilities like transportation infrastructure is required.
Electronic supplementary material The online version of this article (https://doi.org/10.1007/s10708-020-10299-w) contains supplementary material, which is available to authorized users.
Introduction
M. Tesfa Regassa Z. Xin College of Economics and Management, Northeast Forestry University, Heilongjiang Province, Harbin 150040, People’s Republic of China Z. Xin (&) Library of Northeast Forestry University, Heilongjiang Province, Harbin 150040, People’s Republic of China e-mail: [email protected]
Keywords Gondar city Hotel industry International tourist Local tourist Revenue
Tourism is a societal event that encourages the movement of visitors to a destination with certain natural or artificial features aimed at leisure, business, education, and vacation (Teshome et al. 2018). Tourism is one of the largest and rapidly growing industries in the world. According to the world tourism organization barometer international tourists, arrivals grew by 5% in 2013, reaching a record of 1,087 million. The tourism sector has shown a remarkable
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capacity to adjust the changing market conditions, fueling growth, and job creation around the world, despite the lingering economic and geopolitical challe
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