Biosurveillance in New Media Marketing World, Discourse, Representat
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contex
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BIOSURVEILLANCE IN NEW MEDIA MARKETING WORLD, DISCOURSE, REPRESENTATION
Biosurveillance in New Media Marketing
Selena Nemorin
Biosurveillance in New Media Marketing World, Discourse, Representation
Selena Nemorin Department of Culture, Communication and Media University College London London, UK
ISBN 978-3-319-96216-0 ISBN 978-3-319-96217-7 (eBook) https://doi.org/10.1007/978-3-319-96217-7 Library of Congress Control Number: 2018954063 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover design by Akihiro Nakayama This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
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Acknowledgements
This book would not have been possible without the support of my family, friends and colleagues. To Andrew Feenberg and Megan Boler who have provided me with personal and professional guidance. I would especially like to thank Oscar Gandy for his wisdom and patience. As my mentor, he has taught me more than I could ever give him credit for here. I extend gratitude to my colleagues Neil Selwyn, Scott Bulfin, David Gruber, Ben Williamson, Nick Couldry, Paul Edwards, Leslie Regan- Shade, Alison Powell and all those at the UCL Knowledge Lab who have shared their knowledge with me. My dear friends Didem Ozkul, Sam White, Ester Fritsch, Matthew Cunliffe and Samuel Brenton, all of whom helped me along the way. In terms of the production and publication of this book, the anonymous reviewers were of great help offering suggestions for improvements. I extend sincere thanks to the staff of Palgrave Macmillan, particularly my editor Shaun Vigil and assistant editor Glenn Ramirez. Last but not least, nobody has been more important to me while undertaking this project
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