Book Selection
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#2000 Operational Research Society Ltd. All rights reserved. 0160-5682/00 $15.00 www.stockton-press.co.uk/jors
Book Selection Edited by J Crocker N Venkatraman and JC Henderson (Eds): Research in Strategic Management and Information Technology: Volume 2 GL Lilien and A Rangaswamy: Marketing Engineering: Computer-Assisted Marketing Analysis and Planning A Schrijver: Theory of Linear and Integer Programming A Hale and M Baram (Eds): Safety Management: The Challenge of Change
Research in Strategic Management and Information Technology: Volume 2 N Venkatraman and JC Henderson (Eds) JAI Press Inc=Ablex Publishing Corp., 1999. xii 143 pp. $78.50. ISBN: 0 7623 0008 6 This book is rather like a hard-bound special issue of a journal, consisting of ®ve papers: (1) Organizational Forms; Firm Boundaries and Interim Relationships; (2) The In¯uence of Governance and Exchange Dependencies; (3) A Resource-based Theory of Network Structures; (4) Research on Strategic Information Technology: A Resource-based Perspective; and (5) Quasi-integration and Strategic Alliances in the Global CRS Industry. As a second volume in an intended series, the book declares its aims to address leveraging information technology for designing inter-organisational relationships. It follows the view that organisations must move to a concept of `virtual integration' in assembling capabilities through relationships. `The company of the future will be a box of contracts', as someone once observed. The dominant theme of this book is the logic of governance, with the ®rm as a web of relationships. IT, it argues, provides opportunities to change the scope of the ®rm through effective control and in¯uence. The notion of Transaction Cost Economics [TCE]Ðwhich goes back to Coarse (1937)Ðis the major theoretical anchor. In the ®rst paper, Sundaram and Venkatraman, presents a framework that seeks to provide insight into various organisational forms, and the Short and Sampler contribution that follows develops two typologies for exchange governance. Choudhury and Xia conceptualise capability in a networked organisation, reasonably, as its capacity to deploy resources to execute its competitive strategy. The Zaheer and Dirks contribution is more comfortably a paper on strategic information technology [SIT] than management economics. It reviews 40 journal papers containing empirical SIT studies and proposes a framework for ongoing
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research, again following the resource-based view adopted elsewhere. Ellen Christiaanse in the concluding paper, on alliances in computerised reservation systems, much as it is interesting enough seems rather make-weight in this context. Overall this book is of interest principally if your ®eld is organisational networks and governance. Only one section is of more material interest to IT strategists. Bournemouth University
B Hollocks
Reference 1 Coase RH (1937). The nature of the ®rm. Economica 4: 386±405.
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning GL Lilien and A Rangaswamy Addison-Wesle
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