Business Leadership and Market Competitiveness New Paradigms for Des
“Corporate decision-making is becoming complex as society, business, and corporate governance are triangulated in the global marketplace today. This book puts forth new dimensions in current business practices for strategic decision making over the tradit
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Andrée Marie López-Fernández
Business Leadership and Market Competitiveness “Corporate decision-making is becoming complex as society, business, and corporate governance are triangulated in the global marketplace today. This book puts forth new dimensions in current business practices for strategic decision making over the traditional wisdom of managers. The book offers a series of conceptual models that will lead to a shift in readers’ mindsets. A must read for managers and change leaders…”. —Rajagopal, PhD FRSA, Professor and National Researcher, EGADE Business School, Mexico
Andrée Marie López-Fernández
Business Leadership and Market Competitiveness New Paradigms for Design, Governance, and Performance
Andrée Marie López-Fernández Universidad Panamericana Mexico City, Distrito Federal, Mexico
ISBN 978-3-030-03346-0 ISBN 978-3-030-03347-7 (eBook) https://doi.org/10.1007/978-3-030-03347-7 Library of Congress Control Number: 2018964416 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover pattern © John Rawsterne/patternhead.com This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
There is a constant need to find an adequate balance between the thoughts, concepts, models, and techniques that created the very foundation of business and new and innovative propositions, in a context of overwhelming changes in the environment. Some organizational leaders make the mistake of engaging in business practices on the basis of tradition or because they are derived from classical theory without considering the particularities of the current climate. The volatility of the environment has become
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