Situational and Mixed Business Strategy Analysis for Market Competitiveness: An Exploration in Context of Africa
- PDF / 1,976,700 Bytes
- 15 Pages / 595.276 x 790.866 pts Page_size
- 75 Downloads / 179 Views
PERSPECTIVE
Situational and Mixed Business Strategy Analysis for Market Competitiveness: An Exploration in Context of Africa Desalegn Yeshitila1 · Daniel Kitaw1 · Kassu Jilcha1 · Mamo Muchie2 Received: 10 January 2020 / Accepted: 23 July 2020 © Global Institute of Flexible Systems Management 2020
Abstract The purpose of this study is to review various business strategy options and the experience of some of the companies out there who have managed to create a new market space in already declining and saturated industry. Irrespective of sizes of companies, small, medium or large, it is customary to evolve a business strategy, in order to set the future strategic position of the firm in the marketplace in terms of product and service offering, pricing and growth strategy. An organization could have an ideal strategy formulation in place, but without proper implementation mechanism it would be waste of resource and time and a pointless effort that could not produce the expected result. The research methodology employed in this study is literature review of peer reviewed articles published in quality journals. The analysis and discussion led to findings that there is always a room for incremental innovation and customer value proposition that would lead to create a new demand and market space. Moreover, there is no ‘one size fit’ strategy that would give winning edge for businesses, rather situational approach and combined strategy option could be the approach recommended. Keywords Product and service delivery innovation · Red ocean strategy · Blue ocean strategy · Competitive advantage · Continuous improvement · Mixed strategy
Introduction This paper discusses various theories on business strategy such as the Blue Ocean strategy, the Red Ocean, business core competence and lean strategy. Options of Strategy formulation and implementations were the topic of interest for this discussion. The research question raised is ‘what are strategy options for firms to create a new market space in already declining and saturated industry’, ‘How can SubSharan African countries Strategically and uniquely position * Kassu Jilcha [email protected] Desalegn Yeshitila [email protected] Daniel Kitaw [email protected] Mamo Muchie [email protected] 1
School of Mechanical and Industrial Engineering, Addis Ababa Institute of Technology, Addis Ababa University, Addis Ababa, Ethiopia
Pretoria Universities, Pretoria, South Africa
2
themselves in a global market environment, given the business market challenges and opportunities prevailing in the region’. The authors have hands-on experience about the distinct challenges’ businesses in Sub-Sharan African countries facing. Generic strategy option might not be fit enough for enormous challenges business in the region undergoing. The specific and unique dynamism and volatility practiced needs a business strategy appropriate for the challenges and opportunities the business environment has to offer. The developing countries have many challenges specifically in Sub-Sharan
Data Loading...
