Business Modelling Multidisciplinary Approaches Economics, Operation
Business modelling is a vast arena of research and practice, which is gaining increasing important in the rapid development of e-commerce, globalization, and in particular, the movement toward global e-business. The ability to utilize advanced computing t
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OPERATIONS RESEARCH/COMPUTER SCIENCE INTERFACES SERIES Series Editors Professor Ramesh Sharda Oklahoma State University
Prof. Dr. Stefan VoB Technische Universitiit Braunschweig
Other published titles in the series: Greenberg, Harvey 1. / A Computer-Assisted Analysis Systemfor Mathematical Programming Models and Solutions: A User's Guide for ANALYZE
Greenberg, Harvey 1. / Modeling by Object-Driven Linear Elemental Relations: A Users Guide for MODLER
Brown, Donald/Scherer, William T. / Intelligent Scheduling Systems Nash, Stephen G./Sofer, Ariela / The Impact ofEmerging Technologies on Computer Science & Operations Research
Barth, Peter / Logic-Based 0-1 Constraint Programming Jones, Christopher V. / Visualization and Optimization Barr, Richard S./ Helgason, Richard V./ Kennington, Jeffery L. / Interfaces in Computer Science & Operations Research: Advances in Metaheuristics, Optimization, and Stochastic Modeling Technologies
Ellacott, Stephen W./ Mason, John C./ Anderson, lain J. / Mathematics ofNeural Networks: Models, Algorithms & Applications
Woodruff, David L. / Advances in Computational & Stochastic Optimization, Logic Programming, and Heuristic Search
Klein, Robert / Scheduling ofResource-Constrained Projects Bierwirth, Christian / Adaptive Search and the Management ofLogistics Systems Laguna, Manuel/Gonzalez-Velarde, Jose Luis / Computing Toolsfor Modeling, Optimization and Simulation
Stilman, Boris / Linguistic Geometry: From Search to Construction Sakawa, Masatoshi / Genetic Algorithms and Fuzzy Multiobjective Optimization Ribeiro, Celso C./ Hansen, Pierre / Essays and Surveys in Metaheuristics
BUSINESS MODELLING Multidisciplinary Approaches Economics, Operational and Information Systems Perspectives (In Honor of Andrew B. Whinston)
Editors
Clyde Holsapple University of Kentucky
Varghese Jacob University of Texas at Dallas
H. Raghav Rao SUNY Buffalo
Associate Editors
Abhijit Chaudhury Bryant College, Rhode Island
Manish Agrawal University of South Florida
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Springer Science+Business Media, LLC
Library of Congress Cataloging-in-Publication Data A C.I.P. Catalogue record for this book is available from the Library of Congress. ISBN 978-1-4613-5291-4 ISBN 978-1-4615-0893-9 (eBook) DOI 10.1007/978-1-4615-0893-9 Copyright © 2002 Springer Science+Business Media New York Originally published by Kluwer Academic Publishers in 2002 Softcover reprint of the hardcover 1st edition 2002 AII rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher, Springer Science+Business Media, LLC.
Printed an acid-free paper.
Contents
Foreword W. W. COOPER
xxv
Acknowledgements
xxix
PART I: BUSINESS MODELLING FUNDAMENTALS Introduction: Business Modelling: Multidisciplinary Approaches 3 CLYDE HOLSAPPLE, VARGHESE JACOB & H. RAGHA V RAo (EDITORS) AND ABHIJIT CHAUDHURY & MANISH AGRAWAL (ASSOCIATE EDITORS) 1.
Gleanings into
