Business Modelling Multidisciplinary Approaches Economics, Operation

Business modelling is a vast arena of research and practice, which is gaining increasing important in the rapid development of e-commerce, globalization, and in particular, the movement toward global e-business. The ability to utilize advanced computing t

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OPERATIONS RESEARCH/COMPUTER SCIENCE INTERFACES SERIES Series Editors Professor Ramesh Sharda Oklahoma State University

Prof. Dr. Stefan VoB Technische Universitiit Braunschweig

Other published titles in the series: Greenberg, Harvey 1. / A Computer-Assisted Analysis Systemfor Mathematical Programming Models and Solutions: A User's Guide for ANALYZE

Greenberg, Harvey 1. / Modeling by Object-Driven Linear Elemental Relations: A Users Guide for MODLER

Brown, Donald/Scherer, William T. / Intelligent Scheduling Systems Nash, Stephen G./Sofer, Ariela / The Impact ofEmerging Technologies on Computer Science & Operations Research

Barth, Peter / Logic-Based 0-1 Constraint Programming Jones, Christopher V. / Visualization and Optimization Barr, Richard S./ Helgason, Richard V./ Kennington, Jeffery L. / Interfaces in Computer Science & Operations Research: Advances in Metaheuristics, Optimization, and Stochastic Modeling Technologies

Ellacott, Stephen W./ Mason, John C./ Anderson, lain J. / Mathematics ofNeural Networks: Models, Algorithms & Applications

Woodruff, David L. / Advances in Computational & Stochastic Optimization, Logic Programming, and Heuristic Search

Klein, Robert / Scheduling ofResource-Constrained Projects Bierwirth, Christian / Adaptive Search and the Management ofLogistics Systems Laguna, Manuel/Gonzalez-Velarde, Jose Luis / Computing Toolsfor Modeling, Optimization and Simulation

Stilman, Boris / Linguistic Geometry: From Search to Construction Sakawa, Masatoshi / Genetic Algorithms and Fuzzy Multiobjective Optimization Ribeiro, Celso C./ Hansen, Pierre / Essays and Surveys in Metaheuristics

BUSINESS MODELLING Multidisciplinary Approaches Economics, Operational and Information Systems Perspectives (In Honor of Andrew B. Whinston)

Editors

Clyde Holsapple University of Kentucky

Varghese Jacob University of Texas at Dallas

H. Raghav Rao SUNY Buffalo

Associate Editors

Abhijit Chaudhury Bryant College, Rhode Island

Manish Agrawal University of South Florida

" ~.

Springer Science+Business Media, LLC

Library of Congress Cataloging-in-Publication Data A C.I.P. Catalogue record for this book is available from the Library of Congress. ISBN 978-1-4613-5291-4 ISBN 978-1-4615-0893-9 (eBook) DOI 10.1007/978-1-4615-0893-9 Copyright © 2002 Springer Science+Business Media New York Originally published by Kluwer Academic Publishers in 2002 Softcover reprint of the hardcover 1st edition 2002 AII rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher, Springer Science+Business Media, LLC.

Printed an acid-free paper.

Contents

Foreword W. W. COOPER

xxv

Acknowledgements

xxix

PART I: BUSINESS MODELLING FUNDAMENTALS Introduction: Business Modelling: Multidisciplinary Approaches 3 CLYDE HOLSAPPLE, VARGHESE JACOB & H. RAGHA V RAo (EDITORS) AND ABHIJIT CHAUDHURY & MANISH AGRAWAL (ASSOCIATE EDITORS) 1.

Gleanings into