Business Strategies and Competitiveness in Times of Crisis A Survey
This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitive
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BUSINESS STRATEGIES AND COMPETITIVENESS IN TIMES OF CRISIS A Survey on Italian SMEs
Business Strategies and Competitiveness in Times of Crisis
Laura Gavinelli
Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs
Laura Gavinelli Dipartimento di Scienze Economiche Università degli Studi di Milano-Bicocca Milan, Italy
ISBN 978-1-137-57809-9 ISBN 978-1-137-57810-5 DOI 10.1057/978-1-137-57810-5
(eBook)
Library of Congress Control Number: 2016942685 © The Editor(s) (if applicable) and The Author(s) 2016 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Macmillan Publishers Ltd. London
To my grandmother, Anna Maria (Anita), whose smile accompanies me in every important decision.
Foreword I
Small- and medium-sized enterprises (SMEs) account for the greatest part of Italy’s national production, and are also highly significant in other countries as a proportion of the total number of firms and for the contribution they can make to economic growth and competitiveness. The book focuses on the relationship between business strategies and competitiveness in Italian SMEs. Evidence is drawn from one of the most productive contexts in Italy, the province of Monza and Brianza, through a longitudinal analysis covering the period 2011–14 and an average of 900 SMEs for each year of the survey. Given the themes that are considered, this book can be of interest to a variety of readers, including scholars in the field of management, undergraduate and graduate students, entrepreneurs and executives, policy makers, and institutions involved in support programs for SMEs. For scholars and students, the literature review on business strategies and competitive advantag
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