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The Transmedia Franchise of Star Wars TV

Dominic J. Nardi  •  Derek R. Sweet Editors

The Transmedia Franchise of Star Wars TV

Editors Dominic J. Nardi Department of Political Science George Washington University Washington, DC, USA

Derek R. Sweet Department of Communication Studies Luther College Decorah, IA, USA

ISBN 978-3-030-52957-4    ISBN 978-3-030-52958-1 (eBook) https://doi.org/10.1007/978-3-030-52958-1 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Foreword

At the time of this writing, the Disney+ streaming service represents the future of Star Wars television—and, quite possibly, the brightest promise for the future of the Star Wars franchise, full stop. The debut 2019 season of the first live-action Star Wars series, The Mandalorian, seems to have united passionate and often feuding Star Wars followers while also appealing to more casual viewers. On December 3, 2019, Travis Clark of Business Insider reported that figures from Parrot Analytics confirmed The Mandalorian was “the top TV show in the world.”1 During the 2019 holiday gift-exchanging season, enthusiastic fans of “The Child,” popularly known as Baby Yoda, gave and received notifications of pre-orders for merchandise featuring the little green favorite that wouldn’t be available until spring or summer. Those who are familiar with the holiday season of 1977 can’t help but feel a sense of déjà vu. During that earliest wave of Star Wars mania, Kenner Products found great success in selling Early Bird Certificates in empty boxes, placeholders for Star Wars action figures t