Changing Gears The Strategic Implementation of Technology

Many change management programmes designed to implement new technology are unsuccessful. The author draws upon a number of perspectives in change management and organisational strategy to show that failure is often not to do with technical factors but bec

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Changing Gears The Strategic Implementation of Technology James Carlopio

© James Carlopio 2003 Softcover reprint of the hardcover 1st edition 2003 978-1-4039-0482-9 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2003 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN 978-1-349-50953-9 DOI 10.1057/9780230596016

ISBN 978-0-230-59601-6 (eBook)

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Carlopio, James Changing gears : the strategic implementation of technology / James Carlopio. p. cm. Includes bibliographical references and index. 1. Technological innovations. I. Title. T173.8 .C365 2003 338.9⬘27–dc21 10 9 8 7 6 5 4 3 2 1 12 11 10 09 08 07 06 05 04 03

2002190988

CONTENTS

Introduction

ix

PART 1 STRATEGIC PREPARATION Chapter 1

Chapter 2

Chapter 3

Strategic Knowledge and Awareness: New Business Models and Emerging Workplace and Technological Innovations

3

The Internet and Emerging Business Models Blown to bits: the Real Impact of the Internet Analysis of Competitive Forces Analysis of external competitive forces Analysis and selection of internal competitive forces Business Models and Intangible Assets

3 9 14 14 15 19

Matching and Selection: Analysis of Workplace and Technological Innovation

21

Scenario Planning, Development and Analysis Technology, scenarios and strategy The scenario learning process Technology Planning, Analysis and Selection Risk analysis Appendix: Tools for Scenario Learning

21 23 26 35 40 46

Decision: Technology Acquisition

49

Strategy and Decision-Making: Is Strategy Decided Upon, or Does it Emerge? Strategy is designed versus strategy is emergent Strategic Decision-Making Programmed versus non-programmed decisions Individual versus group d