Clean India Mission and Its Impact on Cities of Tourist Importance in India
Tourism is an essential industry for India for its economic advancement. Tourism contributed to one-tenth of India’s GDP and 42 million jobs in 2018. India has launched various measures to promote and push the tourism industry. Amidst the various schemes
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Clean India Mission and Its Impact on Cities of Tourist Importance in India Perfecto G. Aquino Jr., Mercia Selva Malar Justin, and Revenio C. Jalagat Jr.
Abstract Tourism is an essential industry for India for its economic advancement. Tourism contributed to one-tenth of India’s GDP and 42 million jobs in 2018. India has launched various measures to promote and push the tourism industry. Amidst the various schemes of the Government of India, Clean India Mission seemed to have a positive impact on the tourism Industry. The study aims to examine the impact of the Clean India campaign on four cities of India, and in turn, the impact on the tourist flows in these cities. The cities identified for this study are the top five tourist destinations of India during 2019: Delhi, Mumbai, Chennai, Agra and Jaipur. Clean India Mission is an effort to deal with all kinds of solid waste, sanitation and hygiene issues and other forms of pollution. Clean India Mission is an initiative to restore India’s natural beauty by making the country cleaner and pollution-free. Keywords Clean india mission · India tourism · Cities of tourist · India
5.1 Introduction Tourism is an essential industry for economic growth. It is an industry that has an excellent trickling effect and triggering impact on economic growth. Some countries are dependent on tourism for their survival as they have no much other resources. Countries like Croatia and Malta have 15% of their GDP contributed by the tourism industry. Other countries like Thailand, Jamaica and Iceland have as close as 10% of their GDP contributed by tourism. The potential of the tourism industry in bringing P. G. Aquino Jr. (B) Duy Tan University, Da Nang, Vietnam e-mail: [email protected] M. S. M. Justin Xavier Institute of Management and Entrepreneurship, Bengaluru, India e-mail: [email protected] R. C. Jalagat Jr. Al-Zahra College for Women, Muscat, Oman e-mail: [email protected] © The Author(s), under exclusive license to Springer Nature Switzerland AG 2021 D. Balsalobre-Lorente et al. (eds.), Strategies in Sustainable Tourism, Economic Growth and Clean Energy, https://doi.org/10.1007/978-3-030-59675-0_5
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economic strength to a nation is very high. For India, tourism is essential to improve employment opportunities, the income of individuals and the nation, earn foreign exchange and attract foreign direct investment. India has been working hard to improve its tourism industry and improve the economic benefits that trickle from this industry for quite long. In this regard, India has made many attempts to improve the tourists flow into India. The facts presented below in Table 5.1 would stand evidence to the fact that India has been improving slowly but steadily on its economic benefits from the tourism industry. Various factors positively influence tourism. Certainly, cleanliness and hygiene add value to the place of tourist attraction. With cleanliness and hygiene, any tourist location would draw more tourists, both domestic and foreign. Failing which ev
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