Communicating the Environment to Save the Planet A Journey into Eco-
This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration,
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Communicating the Environment to Save the Planet A Journey into Eco-Communication
Communicating the Environment to Save the Planet
Maurizio Abbati
Communicating the Environment to Save the Planet A Journey into Eco-Communication
Maurizio Abbati Sanremo Imperia Italy
ISBN 978-3-319-76016-2 ISBN 978-3-319-76017-9 (eBook) https://doi.org/10.1007/978-3-319-76017-9 Library of Congress Control Number: 2018960355 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Natura est vita memoriae, magistra vitae est. Inspired by Marcus Tullius Cicero
To my parents
Foreword I
Monaco, 18th April 2018 “People protect and respect the things they love, and to make them love the sea, arousing their sense of wonder is as necessary as educating them”. These words of Captain Cousteau, who for almost 30 years was director of the Oceanographic Museum of Monaco, sum up perfectly the way in which the question of the environment has to be approached nowadays. When faced with challenges that call for the participation and involvement of the greatest number of people, when faced with matters that involve the very essence of our ways of life, and when faced with issues that influence every aspect of our societies, it is indeed imperative to work collectively—in other words, altogether, without letting anyone fall by the wayside. No matter what our resources, our goodwill, and our determination to act, we cannot save our planet unless we take on board this essential requirement. In this context, communication is therefore much more than an adjunct: it is an integral part of the work of those who, like me, have made it a duty to conserve the environment. Thus, while it is obv
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