Communication in the Era of Attention Scarcity
This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as
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Edited by Waddick Doyle Claudia Roda
Communication in the Era of Attention Scarcity
Waddick Doyle • Claudia Roda Editors
Communication in the Era of Attention Scarcity
Editors Waddick Doyle The American University of Paris Paris, France
Claudia Roda The American University of Paris Paris, France
ISBN 978-3-030-20917-9 ISBN 978-3-030-20918-6 (eBook) https://doi.org/10.1007/978-3-030-20918-6 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: Pattern © Harvey Loake This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To our dearest friend and colleague Julie Thomas who first brought our attention to attention.
Contents
1 Introduction 1 Waddick Doyle and Claudia Roda 2 A Roadmap of Studies in Attention and Digital Technology 7 Claudia Roda 3 Attentional Agency Is Environmental Agency 21 Yves Citton 4 The Economy of Attention in the Age of Neoliberalism 33 Georg Franck 5 Brand Communication and the Attention Economy 49 Waddick Doyle 6 Designing Envelopes for Attention Policies 63 Dominique Boullier 7 Political Attention: A Genealogy of Reinscriptions 75 Jayson Harsin
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CONTENTS
8 Consumer Attention: Corporeality, Surveillance and the Attention Enclosure113 Rachel Huber 9 Productivity and Promiscuity: Paying Undivided Attention129 Robert Payne Index141
Contributors
Dominique Boullier is Professor of Sociology at the Digital Humanities Institute, EPFL, Lausanne. Former scientific director of Sciences Po médialab, Paris, 2009–15, of LAS lab (University of Rennes), Lutin user lab (Cité des sciences, Paris), Costech (University o
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