The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession
The author analyses the role of Corporate Communication in the digital age. Building on the concept that Big Data is not limited to production sectors and data-driven business models, the analysis shows that Big Data implies fundamental changes in the way
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Joachim Klewes Dirk Popp Manuela Rost-Hein Editors
Out-thinking Organizational Communications The Impact of Digital Transformation
Management for Professionals
More information about this series at http://www.springer.com/series/10101
Joachim Klewes • Dirk Popp • Manuela Rost-Hein Editors
Out-thinking Organizational Communications The Impact of Digital Transformation
Editors Joachim Klewes Ketchum Pleon GmbH Berlin, Germany
Dirk Popp Berlin, Germany
Manuela Rost-Hein Ketchum Pleon GmbH Berlin, Germany
ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-319-41844-5 ISBN 978-3-319-41845-2 (eBook) DOI 10.1007/978-3-319-41845-2 Library of Congress Control Number: 2016950718 # Springer International Publishing Switzerland 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
Contents
Digital Transformation and the Challenges for Organizational Communications: An Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Joachim Klewes, Dirk Popp, and Manuela Rost-Hein
1
Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate . . . . . . . . . . . . . . . . Joachim Klewes, Dirk Popp, and Manuela Rost-Hein
7
Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset . . . . . . . . . . . . . . . . . . . . . . Christopher Peterka
33
Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political Arena . . . . . Giuseppe Porcaro
49
The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication . . . . . . . . . . . . . . Marilies Rumpold-Preining
65
The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession . . . . . . . . . . . . . . Grazia Murtarelli
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