Concepts of Quality Connected to Social Media and Emotions
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these
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Denisa Elena Vlad
Concepts of Quality Connected to Social Media and Emotions
Sustainable Management, Wertschöpfung und Effizienz Series Editors Gregor Weber, Breunigweiler, Germany Markus Bodemann, Warburg, Germany René Schmidpeter, Köln, Germany
In dieser Schriftenreihe stehen insbesondere empirische und praxisnahe Studien zu nachhaltigem Wirtschaften und Effizienz im Mittelpunkt. Energie-, Umwelt-, Nachhaltigkeits-, CSR-, Innovations-, Risiko- und integrierte Managementsysteme sind nur einige Beispiele, die Sie hier wiederfinden. Ein besonderer Fokus liegt dabei auf dem Nutzen, den solche Systeme für die Anwendung in der Praxis bieten, um zu helfen die globalen Nachhaltigkeitsziele (SDGs) umzusetzen. Publiziert werden nationale und internationale wissenschaftliche Arbeiten. Reihenherausgeber Dr. Gregor Weber, ecoistics.institute Dr. Markus Bodemann Prof. Dr. René Schmidpeter, Center for Advanced Sustainable Management, Cologne Business School This series is focusing on empirical and practical research in the fields of sustainable management and efficiency. Management systems in the context of energy, environment, sustainability, CSR, innovation, risk as well as integrated management systems are just a few examples which can be found here. A special focus is on the value such systems can offer for the application in practice supporting the implementation of the global sustainable development goals, the SDGs. National and international scientific publications are published (English and German). Series Editors Dr. Gregor Weber, ecoistics.institute Dr. Markus Bodemann Prof. Dr. René Schmidpeter, Center for Advanced Sustainable Management, Cologne Business School
More information about this series at http://www.springer.com/series/15909
Denisa Elena Vlad
Concepts of Quality Connected to Social Media and Emotions
Denisa Elena Vlad Bucharest, Romania
ISSN 2523-8620 ISSN 2523-8639 (electronic) Sustainable Management, Wertschöpfung und Effizienz ISBN 978-3-658-28867-9 (eBook) ISBN 978-3-658-28866-2 https://doi.org/10.1007/978-3-658-28867-9 Original title of the work: Study of product quality reflected in Social Media Bucharest University of Economic Studies Business Administration Doctoral School © Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, t
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