Consumer Adoption of Mobile Government in the Kingdom of Saudi Arabia: The Role of Usefulness, Ease of Use, Perceived Ri
Utilising Mobile Government (M-Gov) services would raise socio-economic benefits. Thus, it is essential to examine the factors that may increase the adoption of M-Gov services within the context of Saudi Arabia. This research aims to examine potential use
- PDF / 352,181 Bytes
- 13 Pages / 439.37 x 666.142 pts Page_size
- 5 Downloads / 178 Views
2
Department of Management Information Systems, Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Kingdom of Saudi Arabia {baabdullah,onasseef}@kau.edu.sa Amman College of Banking and Finance, Al-Balqa’ Applied University, Amman, Jordan [email protected]
Abstract. Utilising Mobile Government (M-Gov) services would raise socioeconomic benefits. Thus, it is essential to examine the factors that may increase the adoption of M-Gov services within the context of Saudi Arabia. This research aims to examine potential users’ intentions towards different variables that may be significant for supporting higher behavioural intention to use the M-Gov services in Saudi Arabia. This study embraces the following variables: perceived risk, innovativeness, perceived usefulness, perceived ease of use and behavioural intention. Data was collected by means of a self-administered questionnaire on a convenience sample that consisted of 600 subjects with a response rate of 69.67 %. The findings were gathered and the statistical analysis suggested that the related variables are perceived as significant by participants and they have a strong behavioural intention to use the M-Gov services. Furthermore, the findings show that perceived ease of use significantly influences perceived usefulness. Keywords: Saudi Arabia
M-Gov TAM Perceived risk Innovativeness
1 Introduction M-Gov deals with the group of services concerning the organised usage of the governmental services and utilisations that are mainly attainable via mobile phones [37]. The Saudi Government has aimed at increasing the adoption of M-Gov in order to offer citizens more accessibility to governmental services compared with traditional methods in terms of time and cost [7]. Nevertheless, the traditional channels for communicating and transacting with the government are still common in Saudi Arabia [3]. Saudi citizens have not adopted it quickly due to the risks associated with the adoption of M-Gov as well as the lack of Saudi infrastructure [2]. This study aims to explore the citizens’ (potential users) perceptions on the significance of certain factors regarding the issue of M-Gov adoption in the domain of Saudi Arabia. © IFIP International Federation for Information Processing 2016 Published by Springer International Publishing Switzerland 2016. All Rights Reserved Y.K. Dwivedi et al. (Eds.): I3E 2016, LNCS 9844, pp. 267–279, 2016. DOI: 10.1007/978-3-319-45234-0_25
268
A. Baabdullah et al.
2 Literature Review Theoretically, within the field of IT/IS, researchers have integrated and formulated different theories and models in order to get in-depth knowledge and thoughtful understanding of the customers’ behavioural intention towards M-Gov. Examples include the Theory of Reasoned Action (TRA) which was embraced by [8]. The Theory of Planned Behaviour (TPB) was applied by [32]. The Technology Acceptance Model (TAM) has also been implemented by [35], and it proposed to predict the customers’ behavioural intention to use M-Gov. The Unified Theor
Data Loading...
