Cyber Commerce Reframing The End of Business Process Reengineering?

The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind­ set is being driven by the situation that a completely new business world, a new reality, is being created

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Springer Berlin Heidelberg New York Barcelona Hong Kong London Milan Paris Tokyo

Uwe G. Seebacher

Cyber Commerce Reframing The End of Business Process Reengineering? In Collaboration with

Lukas B. Juszczyk

Springer

Uwe G. Seebacher 179 Park Island Lake Orion, MI 48362 USA [email protected]

Library of Congress Cataloging-in-Publication Data applied for Die Deutsche Bibliothek - CIP-Einheitsaufnahme Seebacher, Uwe G.: Cyber commerce reframing: the end of business process reengineering? 1 Uwe G. Seebacher. With the assistence of Lukas B. Juszczyk. Berlin; Heidelberg; New York; Barcelona; Hong Kong; London; Milan; Paris; Tokyo: Springer, 2002 ISBN 978-3-642-53428-7

DOI 10.1007/978-3-540-24720-3

ISBN 978-3-540-24720-3 (eBook)

This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. Springer-Verlag Berlin Heidelberg New York a member of BerteismannSpringer Science+Business Media GmbH http://www.springer.de © Springer-Verlag Berlin· Heidelberg 2002

Softcover reprint of the hardcover I st edition 2002 The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Hardcover-Design: design & production GmbH, Heidelberg SPIN 10846880

42/2202-5 4 3 2 1 0 - Printed on acid-free paper

To my wife Sandra and my parents Christine and Bruno

Preface The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mindset is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value-driven and stable stocks such as Philip Morris, General Electric, or Bayer, did not attract as many investors as before - if we can call some of them investors at all. Companies in the high-tech or the new market segments are all part of the new economy. This new economy has created new business ideas, business models, and a new reality, in which chief executive officers (CEOs) were in the mid twenties and had basically no clue as to what real business is and how much a dollar counts. Now, as this convergence is hap