Decision Science: A Human-Oriented Perspective
This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which ca
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George Mengov
Decision Science: A HumanOriented Perspective
Intelligent Systems Reference Library Volume 89
Series editors Janusz Kacprzyk, Polish Academy of Sciences, Warsaw, Poland e-mail: [email protected] Lakhmi C. Jain, University of Canberra, Canberra, Australia and University of South Australia, Adelaide, Australia e-mail: [email protected]
About this Series The aim of this series is to publish a Reference Library, including novel advances and developments in all aspects of Intelligent Systems in an easily accessible and well structured form. The series includes reference works, handbooks, compendia, textbooks, well-structured monographs, dictionaries, and encyclopedias. It contains well integrated knowledge and current information in the field of Intelligent Systems. The series covers the theory, applications, and design methods of Intelligent Systems. Virtually all disciplines such as engineering, computer science, avionics, business, e-commerce, environment, healthcare, physics and life science are included.
More information about this series at http://www.springer.com/series/8578
George Mengov
Decision Science: A Human-Oriented Perspective
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George Mengov Faculty of Economics and Business Administration Sofia University St. Kliment Òhridski Sofia Bulgaria
Parts of this book have previously been published in the Bulgarian language in the book “Decision Making under Risk and Uncertainty”, published by Janet 45 Publishing, Plovdiv. ISSN 1868-4394 ISSN 1868-4408 (electronic) Intelligent Systems Reference Library ISBN 978-3-662-47121-0 ISBN 978-3-662-47122-7 (eBook) DOI 10.1007/978-3-662-47122-7 Library of Congress Control Number: 2015938433 Springer Heidelberg New York Dordrecht London © Springer-Verlag Berlin Heidelberg 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer-Verlag GmbH Berlin Heidelberg is part of Springer Science+Business Media (www.springer.com)
For my students from Sofia University St. Klime
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