Design Thinking for Innovation Research and Practice
This book presents the full scope of Design Thinking in theory and practice, bringing together prominent opinion leaders and experienced practitioners who share their insights, approaches and lessons learned. As Design Thinking is gaining popularity in th
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sign Thinking for Innovation Research and Practice
Design Thinking for Innovation
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Walter Brenner • Falk Uebernickel Editors
Design Thinking for Innovation Research and Practice
Editors Walter Brenner Institute of Information Management University of St.Gallen St.Gallen, Switzerland
Falk Uebernickel Institute of Information Management University of St.Gallen St.Gallen, Switzerland
ISBN 978-3-319-26098-3 ISBN 978-3-319-26100-3 DOI 10.1007/978-3-319-26100-3
(eBook)
Library of Congress Control Number: 2016933122 Springer Cham Heidelberg New York Dordrecht London © Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
Design Thinking at University of St.Gallen
Design Thinking Course with Students from the MOK Master in the Design Thinking Loft at the University of St.Gallen
Annual Paper bike Rally at Stanford University v
vi
Design Thinking at University of St.Gallen
Marshmallow Tower—A Classic Warm-Up Exercise in Design Thinking
Students conducting a brainstorming outside of classic lecture halls
Preface
Decision Makers Whether customers, managers, politicians, or judges, all face an increasingly complex world. This complexity is driven by fast technological development and dramatically increasing diversity in culture and lifestyles, which impacts policies and regulations. With an abundance of information and the human brain’s limited capacities to digest this information, or even cope with the challenges of social networks, innovative forms of analytical thinking, strategy and product development, as well as teaching and learning are necessary. Tangible forms of interactions and idea generation allow for creative and analytically sound solutions; this is the basic philosophy of Design Thinking. The University of St.Gallen is proud that this innovative
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