Development and Implementation of Drug Information Web Site for Health Care Professionals
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0092-8615/200I Copyright 0 2001 Dru& Information Association Inc.
DEVELOPMENT AND IMPLEMENTATION OF A DRUG INFORMATION WEB SITE FOR HEALTH CARE PROFESSIONALS ANDREWM. KENNEDY,”PHARMD,ROBERTP. BAKER,PHARMD, KARYNJ. RICCIO,PHARMD,AND KARENH. SONG, PHARMD Roche Laboratories Inc., Nutley, New Jersey
Technical product information found on the Web sites of most pharmaceutical companies is limited to the package insert. In an effort to give health care professionals expanded access to technicul information. the Professional Product Information department at Roche Laboratories Inc. created a Web site that provides a broad variety of drug it$ormation, including on- and off-label information on products marketed by Roche. The Professional Product Information Web site is designed to provide clinicians with the same irlforniatioti that would othericise be provided in response to a telephone call or a nritten inquiry. The development of this Web site required the collaboration of several departments including lair: regulatoy affairs, technology management, business information systems, and media design management. This article reviews the many considerations in creating such a Web site. Key Words: Internet: Drug information; Medical information; Pharmaceutical industry;
Web site
INTRODUCTION IN RECENT YEARS, pharmaceutical companies have capitalized on advances in computer technology, especially in regard to the Internet. Most pharmaceutical companies operate their own Web sites, which vary in both content and sophistication. While some sites are limited to general information regarding the company, others include product and disease state information, as well as links to other health care Web sites (eg, New England
A poster presentation of the same topic was presented at the DIA “Eleventh Annual Symposium on Medical Communications,” March 1 I- 13. 2000, Washington, District of Columbia. Reprint address: Andrew M. Kennedy, P h d , I18 Passaic Avenue, Apt B21. Nutley, NJ 071 10. *Andrew M. Kennedy is now with Novartis Pharmaceuticals.
Journal of Medicine On-Line, Food and Drug
Administration, etc.). A growing number of health care professionals are utilizing the Internet as a source of drug information (1). It is important to note that the drug information supplied on the majority of pharmaceutical company Web sites is limited to product package labeling (2- 11). Although the package insert can be quite useful to health care professionals, this information may not suffice in answering all of their questions regarding a particular medication. In order to meet the needs of clinicians who use the Internet, companies must offer them the same information that would otherwise be provided in response to a telephone call or a written inquiry. This paper describes the efforts of the Professional Product Information department at Roche Laboratories Inc. to create a Web site that allows clinicians
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A. M . Kennedy, R. P. Baker, K. J . Riccio, an
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