Digital Entrepreneurship in Sub-Saharan Africa Challenges, Opportuni

This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and ho

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N a s i r u D . Ta u r a , E l v i r a B o l a t and

Nnamdi O. Madichie

D I G I TA L E N T R E P R E N E U R S H I P IN SUB-SAHARAN AFRICA Challenges, O p p o r tuni ti es and Pro sp ects PA LG R A V E S T U D I E S O F E N T R E P R E N E U R S H I P I N A F R I C A

Palgrave Studies of Entrepreneurship in Africa

Series Editors Kevin Ibeh Department of Management Birkbeck, University of London London, UK Sonny Nwankwo Office of the Academy Provost Nigerian Defence Academy Kaduna, Nigeria Tigineh Mersha Department of Management and International Business University of Baltimore Baltimore, MD, USA Ven Sriram Department of Marketing and Entrepreneurship University of Baltimore Baltimore, MD, USA

The Palgrave Studies of Entrepreneurship in Africa series offers an urgently needed platform to document, promote and showcase entrepreneurship in Africa and create a unique home for top quality, cutting-edge work on a broad range of themes and perspectives. Focusing on successful African firms, small and medium sized enterprises as well as multinational corporations, this series will cover new and ground-breaking areas including innovation, technology and digital entrepreneurship, green practices, sustainability, and their cultural and social implication s for Africa. This series is positioned to eminently capture and energize the monumental changes currently taking place in Africa, well beyond the pervasive informal sector. It will also respond to the great thirst amongst students, researchers, policy and third sector practitioners for relevant knowledge and nuanced insights on how to further promote and institutionalize entrepreneurship, and optimize its benefits across the continent. The series will offer an important platform for interrogating the appropriateness and limits of Western management practices in Africa, examining new approaches to researching the fast-­ changing continent. A diverse set of established experts and emerging scholars based in Africa and around the world will contribute to this series. Projects will also originate from entrepreneurship-themed tracks and Special Interest Groups at major Africa-focused conferences, notably the International Academy of African Business and Development, the Academy of Management Africa, and the Academy of International Business African Chapter. The foregoing breadth and diversity of themes, target authors and manuscript sources will produce a richly distinctive series. More information about this series at http://www.palgrave.com/gp/series/15149

Nasiru D. Taura  •  Elvira Bolat Nnamdi O. Madichie Editors

Digital Entrepreneurship in Sub-Saharan Africa Challenges, Opportunities and Prospects

Editors Nasiru D. Taura Business School, Bournemouth University Bournemouth, UK

Elvira Bolat Business School, Bournemouth University Bournemouth, UK

Nnamdi O. Madichie Centre for Research & Enterprise Bloomsbury Institute London London, UK

ISSN 2662-1169     ISSN 2662-1177 (electronic) Palgrave Studies of Entrepreneurship in Africa ISBN 978-3-030-04923-2    ISBN 978-