Digital Wine How QR Codes Facilitate New Markets for Small Wine Indu
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes
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Tara Brabazon Mick Winter Bryn Gandy
Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries
SpringerBriefs in Business
For further volumes: http://www.springer.com/series/8860
Tara Brabazon Mick Winter Bryn Gandy •
Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries
123
Tara Brabazon Mick Winter Charles Sturt University Bathurst, NSW Australia
Bryn Gandy New Zealand Public Service Pipitea, Wellington New Zealand
ISSN 2191-5482 ISSN 2191-5490 (electronic) ISBN 978-981-287-058-2 ISBN 978-981-287-059-9 (eBook) DOI 10.1007/978-981-287-059-9 Springer Singapore Heidelberg New York Dordrecht London Library of Congress Control Number: 2014937522 The Author(s) 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Contents
1
Introduction: Free, Mobile, and Useful—the Rise and Rise of QR Codes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Part I
1 3
QR Codes: Potential, Possibilities and Trajectories
2
QR Codes and the Dialogue Between Analogue and Digital . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Form Follows Function: How to Use QR Codes.
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