Wine Queens Understanding the Role of Women in Wine Marketing
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. T
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Mojca Ramšak
Wine Queens Understanding the Role of Women in Wine Marketing 123
SpringerBriefs in Business
More information about this series at http://www.springer.com/series/8860
Mojca Ramšak
Wine Queens Understanding the Role of Women in Wine Marketing
13
Mojca Ramšak Centre for Biographic Research Ljubljana Slovenia
ISSN 2191-5482 ISSN 2191-5490 (electronic) SpringerBriefs in Business ISBN 978-3-319-16660-5 ISBN 978-3-319-16661-2 (eBook) DOI 10.1007/978-3-319-16661-2 Library of Congress Control Number: 2015933832 Springer Cham Heidelberg New York Dordrecht London © The Author(s) 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
The book is dedicated to young women who enter into the wine industry in good faith with honorary titles, but without being aware of the potential threats for their emancipation. I wrote the book for those women who think that the exposure in the name of the profit in any industry is going to be useful for them. It is also dedicated to my son Izidor who recognized and pointed to the phenomenon of gender display as a child when he was observing the performance of wine queens in the rituals, or when they were in the media. It is my wish that he will be able to resist the omnipresent temptation to judge women as objects. And finally, I owe my gratitude to my mother and father for bringing me up with a firm notion of my own worth.
Acknowledgments
My acknowledgment is given to those whose work has not been specifically cited, but they helped me to shape the final picture of the wine queens. I am thankful for the personal testimonies of ten Slovene wine queens and princesses from Juršinci; from Dragovicˇ, Gabrnik and Sencˇak near Juršinci; from Cerkvenjak; from Svecˇina and Špicˇnik near Svecˇina; from Studenec near Sevnica; and from Brestovica near Komen, which I acquired in 2012 and 2013. The
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