Factors Influencing the Adoption of Electric Vehicles in Bengaluru
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(2020) 6:17
ORIGINAL ARTICLE
Factors Influencing the Adoption of Electric Vehicles in Bengaluru Meghna Verma1 · Ashish Verma2 · Mahim Khan2 Received: 16 July 2019 / Accepted: 13 February 2020 © Springer Nature Switzerland AG 2020
Abstract The emission of carbon dioxide from the Transportation sector is raising concerns about global warming at an alarming rate. Electric mobility has still not grown into a conventional choice for the vast population of India, which makes it essential to understand the attitude and perception of people towards Electric vehicles (EVs). In this direction, a study is conducted in the City of Bengaluru, to identify the factors affecting the Purchase decision of Electric vehicles. A questionnaire was designed based on innovation diffusion theory which explains the consumer’s perception and the parameters influencing the dissemination of EVs among the masses. Multiple response analysis gave the potential barriers and benefits, which the consumer might consider before EV adoption. Cross-tabulation was further used to identify significant associations between various factors affecting the purchase decision of EVs. Perceived Environmental benefits, as well as financial incentives, are found to act as key motivating factors for EV adoption. The outcomes of this study will be useful in understanding consumer preferences, which will help policymakers in shaping policies related to the promotion and adoption of EVs in India. Keywords Electric vehicles (EVs) · Purchase decision (PD) · Conventional vehicles (CVs) · Innovation diffusion theory (IDT)
Introduction India, being one of the leading markets of the automobile in the world, is mostly dependent on unsustainable fossil fueldriven modes of transport [1]. The emission of carbon dioxide from the Transportation sector is raising concerns about global warming at an alarming rate. The global CO2 emission rose by a significant 1.6% in 2017 [1], which has led to countless deplorable climate-related extremes, including floods, drought, storms, etc. India ranks fourth among the top emitters, accounting for 7.1% of the total global emission. Its goal is to reduce the emission 33–35% magnitude of its GDP gross domestic product (GDP) in 2030 compared to 2005 figures [2]. India is one of the largest oil-consuming * Ashish Verma [email protected] Meghna Verma [email protected] Mahim Khan [email protected] 1
Ramaiah Institute of Management, New BEL Road, MSR Nagar, Bangalore 560054, India
Department of Civil Engineering, Indian Institute of Science, Bangalore 560012, India
2
countries in the world, its petroleum consumption grew 5.31% from FY2017-18 and is projected to experience further upsurge by 2030 [3]. Government of India (GoI) is now taking several initiatives to shift towards sustainable mobility and thereby curbing its fossil fuel consumption on a large scale. The electrification of transport and ensuring renewable sources of electricity, together, will notably cut CO2 emissions [4]. In this direction, India had unveiled the Natio
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