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Advanced Materials to be Market Leader by Year 2000 By the year 2000, advanced materials are expected to constitute by far the largest market of 12 emerging technologies identified by the United States Department of Commerce's Technology Administration in its recently released report, "Emerging Technologies: A Survey of Technical and Economie Opportunities." Advanced materials are expected to command a market of $150 billion in the United States by the millennium, almost 43% of the total of $356 billion. They are expected to command a market of $400 billion Worldwide, or 40% of the approximately $1 billion anticipated. Other technologies and their expected market share include: superconductors ($5 billion), advanced semiconductor devices ($75 billion), digital imaging technology ($4 billion), high-density data storage ($15 bil-
lion), high-performance Computing ($50 billion), optoelectronics ($4 billion), artificial intelligence ($5 billion), flexible computer integrated manufacturing ($20 billion), sensor technology ($5 billion), biotechnology ($15 billion), médical devices and diagnostics ($8 billion). The report also identifies four groupings of the 12 technologies, of which emerging materials (which included advanced materials and superconductors) leads the pack with an estimated year 2000 market of $155 billion. This is followed by emerging electronics and information Systems (including advanced semiconductor devices, digital imaging technology, high-density data storage, high-performance Computing and optoelectronics) with a combined market share of $148 billion; emerging manufacturing Systems (including artificiel intelligence, flexible computer-integrated
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manufacturing and sensor technology) commanding $30 billion; and emerging life-sciences applications (including biotechnology and médical devices and diagnostics) comprising $23 billion. The United States is expected to "lose badly" to Japan both in R&D and new products in the 1990s in the emerging materials area if current trends continue, despite having been ahead in both areas through most of the 1980s. America is expected to stay about equal, and perhaps a little ahead, of the European community in both. As of 1989, the United States was seen as being even wifhjapan in superconductors and behind in advanced materials. In order to remain compétitive in the international économie community, U.S. industry must increase emphasis on research and development of new products and emerging technologies and on product commercialization and market share, the report says. To reverse the current trend, new stratégies must émerge from a continuing dialogue including members of labor, academia and government, according to the report. Actions are
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