Fundamentals of Software Startups Essential Engineering and Business
This book discusses important topics for engineering and managing software startups, such as how technical and business aspects are related, which complications may arise and how they can be dealt with. It also addresses the use of scientific, engineering
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ndamentals of Software Startups Essential Engineering and Business Aspects
Fundamentals of Software Startups
Anh Nguyen-Duc • J¨urgen M¨unch • Rafael Prikladnicki • Xiaofeng Wang • Pekka Abrahamsson Editors
Fundamentals of Software Startups Essential Engineering and Business Aspects
Editors Anh Nguyen-Duc Department of Business and IT University of Southeast Norway Bø i Telemark, Norway Rafael Prikladnicki School of Technology, PUCRS, Porto Alegre, Brazil
J¨urgen M¨unch Center for Entrepreneurship Reutlingen University Reutlingen, Germany Xiaofeng Wang Facolt`a di Scienze e Tecnologie Informatiche La Libera Universit`a di Bolzano Bolzano, Italy
Pekka Abrahamsson Faculty of Information Technology University of Jyv¨askyl¨a Jyv¨askyl¨a, Finland
ISBN 978-3-030-35982-9 ISBN 978-3-030-35983-6 (eBook) https://doi.org/10.1007/978-3-030-35983-6 © Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Foreword
Peter Drucker famously said that the purpose of a business is to create customers. Everything else is in service of that purpose, including R&D, sales, marketing, and general management. Customers, however, are constantly interested in either lowering their cost or receiving more value from their relationship with partners and suppliers. Most established companies are fighting a continuous war to avoid or at least minimize commoditization of their offering as, in a commodity market, the only factor that matters is cost. The most effective way to achieve this goal is through innovation. Innovation can be classified as sustaining and disruptive. In our research and experience, we have learned that most established companies are quite good at sustaining innov
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