Gender and Political Marketing in the United States and the 2016 Presidential Election
This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gende
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GENDER AND POLITICS
Minita Sanghvi
Gender and Politics Series Editors Johanna Kantola University of Tampere Tampere, Finland Sarah Childs Birkbeck, University of London London, UK
The Gender and Politics series celebrates its 7th anniversary at the 5th European Conference on Politics and Gender (ECPG) in June 2017 in Lausanne, Switzerland having published more than 25 volumes to date. The original idea for the book series was envisioned by the series editors Johanna Kantola and Judith Squires at the first ECPG in Belfast in 2009, and the series was officially launched at the Conference in Budapest in 2011. In 2014, Sarah Childs became the co-editor of the series, together with Johanna Kantola. Gender and Politics showcases the very best international writing. It publishes world class monographs and edited collections from scholars - junior and well established - working in politics, international relations and public policy, with specific reference to questions of gender. The 15 titles that have come out over the past five years make key contributions to debates on intersectionality and diversity, gender equality, social movements, Europeanization and institutionalism, governance and norms, policies, and political institutions. Set in European, US and Latin American contexts, these books provide rich new empirical findings and push forward boundaries of feminist and politics conceptual and theoretical research. The editors welcome the highest quality international research on these topics and beyond, and look for proposals on feminist political theory; on recent political transformations such as the economic crisis or the rise of the populist right; as well as proposals on continuing feminist dilemmas around participation and representation, specific gendered policy fields, and policy making mechanisms. The series can also include books published as a Palgrave pivot. More information about this series at http://www.palgrave.com/gp/series/14998
Minita Sanghvi
Gender and Political Marketing in the United States and the 2016 Presidential Election An Analysis of Why She Lost
Minita Sanghvi Skidmore College Saratoga Springs, USA
Gender and Politics ISBN 978-1-137-60170-4 ISBN 978-1-137-60171-1 (eBook) https://doi.org/10.1007/978-1-137-60171-1 Library of Congress Control Number: 2018940468 © The Editor(s) (if applicable) and The Author(s) 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are
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