Political Marketing and the 2015 UK General Election
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; t
- PDF / 2,726,787 Bytes
- 157 Pages / 399.73 x 612.28 pts Page_size
- 77 Downloads / 214 Views
POLITICAL MARKETING AND THE 2015 UK GENERAL ELECTION
Edited by
Darren G. Lilleker and Mark Pack
Palgrave Studies in Political Marketing and Management
Series Editor Jennifer Lees-Marshment Faculty of Arts, Political Studies University of Auckland Auckland, New Zealand
Palgrave Studies in Political Marketing and Management (PalPMM) series publishes high quality and ground-breaking academic research on this growing area of government and political behaviour that attracts increasing attention from scholarship, teachers, the media and the public. It covers political marketing intelligence including polling, focus groups, role play, co-creation, segmentation, voter profiling, stakeholder insight; the political consumer; political management including crisis management, change management, issues management, reputation management, delivery management; political advising; political strategy such as positioning, targeting, market-orientation, political branding; political leadership in all its many different forms and arena; political organization including managing a political office, political HR, internal party marketing; political communication management such as public relations and e-marketing and ethics of political marketing and management. More information about this series at http://www.springer.com/series/14601
Editors Darren G. Lilleker • Mark Pack
Political Marketing and the 2015 UK General Election
Editors Darren G. Lilleker The Media School Bournemouth University Dorset, United Kingdom
Mark Pack Blue Rubicon London, United Kingdom
Palgrave Studies in Political Marketing and Management ISBN 978-1-137-58439-7 ISBN 978-1-137-58440-3 DOI 10.1057/978-1-137-58440-3
(eBook)
Library of Congress Control Number: 2016940974 © The Editor(s) (if applicable) and The Author(s) 2016 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any error
Data Loading...
